Jori Maurer's Linkedin Analytics

Marketing strategist and leadership coach with 15+ years of experience. As a strategic doer, I’m comfortable in big and small teams - I’ve managed accounts at a global agency, worked through an acquisition by one of the biggest global companies, took a marketing team from 2-20 people & $10M to $50M in AAR, as well as launched a company out of stealth mode as a 1 person team. How I can help you as a strategist: * Creating foundational marketing plans * Working with your leadership team to create initial go-to-market messaging and positioning * Reviewing current plans/auditing and suggesting improvements * Content - buyers journey audits, developing initial content plans, collaborating to align with key messaging pillars, managing execution  * Product marketing process - creating the initial process or auditing current processes * Sales enablement - audit of current processes and materials, creation of new content  * ABM strategies - strategy development, account list creation, account planning, lead hand-off, content recommendations and execution management How I can help you as a coach: * Supporting newly promoted heads of marketing and new department leads with strategic planning, people development, and executive presence * Supporting CEOs with strategic HR coaching - values creation and manifestation across the org, employee engagement plans My sweet spots: * Start-ups ready to launch or ready to take things to the next level after a funding round — I can help you prioritize as a team of 1 and then support you in thoughtful team and program growth * HR technology. I’ve spent a good bulk of my career in the healthcare space and HR tech. I know the CHRO and HR buying committee in and out. * Future of work. I’ve spent countless years writing, researching, and selling products that are innovating on the future of work. (I also spearheaded a company’s transformation to a 4-day work week) Want to work together? Send me a message and let's talk!