Predictable Profits

As the Director of Marketing + Chief of Staff at Predictable Profits, I play a pivotal role in driving growth and ensuring operational efficiency. In the marketing realm, I lead the creation of marketing assets, develop sales and marketing funnel strategies, and implement holistic marketing systems. Additionally, I efficiently manage the CEO's schedule, lead team meetings, and oversee the companies core projects and goals. With a strong background in marketing and sales, along with expertise in organizational processes, project management, and analytics, I contribute to the company's overall success.

Chief Of Staff

Aero Build Customs

- Plan, direct, and coordinate operational activities in the organization, ensuring the development and implementation of efficient operations.
 - Create measurable, cost-effective systems to meet the current and future needs of the organization.
- Lead business development efforts to increase sales, profitability, and market share.
- Built upon previous sales results leading to a 100% growth in sales from the previous year (two million dollars)
- Developed a working P+L to better lead business development discussions, as well as financial forecasting. 
- Work daily to provide visibility and support to the CEO + investors.
- Created and implemented company-wide budgets to maximize profitability.
- Lead weekly, monthly and annual meetings to best serve company operations, financial growth, and budget requirements.
- Created new operations and processes to streamline the process of information as well as create new roles within the company.
- Assisted with moving production facilities and growing our staff by 300%
- Established facility plans and management to best serve our production team and client timelines.
- Created data-driven systems to best manage production timelines, inventory management, and client account management.
- Lead project management efforts to develop new products and their entry to the market.
- I conducted this role while still holding the responsibilities of my previous position.

Vice President Operations, Sales and Marketing

- Established the company's first sales program leading to over one million dollars in sales (year one).
- Constructed the company's first marketing strategy, surpassing sales goals with a fractional marketing budget.
- Created systems to allow for data-backed marketing and sales decisions as well as revenue forecasting.
- Analyzed and evaluated data-driven marketing trends that lead to deeper market penetration.
- Discovered marketing niches that allowed us to be a dominant company in the industry in our first year.
- Built a custom CRM platform and trained sales personnel to effectively drive data-backed revenue, while creating a unique client buying experience.
- Developed operations to efficiently process sales information to the production team.
- Created the company's sales and marketing material to develop company assets and support marketing funnels.
- Handled all aspects of sales and marketing, reporting back to leadership and investors as required; marketing campaigns, funnel development, website development, client journey + UX.

Sales and Marketing Manager

The Local Perspective

- Year on year growth up to 600% servicing 4 boutique hotels in the Nashville area and 250 short-term rentals
- Lead the digital marketing strategy and initiatives to promote the brand locally and nationally.
- Worked on behalf of our clients to increase guest retention, engagement, hotel reputation, and additional revenue-focused activities.
- Recruited and hired talented personnel for open positions across the USA.
- Generated consistent cash flow through our product offerings to help businesses expand and implement new initiatives.
- Directed development of new products, including cost estimates and operating budgets. 
- Demonstrated products at potential customer locations, answering questions and redirecting objections to close deals.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Improved sales pipeline efficiency with multiple marketing channels and sales strategies to create a unique client experience.

Owner

Enablr Therapy, LLC

- Identified how the brand is currently positioned in the market to create new strategies for deeper market penetration.
- Managed and developed a working P&L, driving financial-backed decisions in marketing leading to greater market penetration and ROI.
- Planned and managed the implementation of new advertising and promotional strategies; google ads, social media marketing, and client journey development.
- Lead website and social media content production, blogging, SEO/SEM managing a team of marketers.
- Owned the development and messaging of the brand narrative.

Director Of Brand Management and Marketing

- Established quantitative and qualitative metrics, guidelines, and standards by which the company's efficiency and effectiveness can be evaluated.
- Reviewed, analyzed, and evaluated business procedures for scalability.
- Implemented policies and procedures that improved day-to-day operations and patient outcomes.
- Forecasted revenue and budgets in each therapy division to achieve the company's financial and growth objectives.
- Communicated and explained new directives, policies, or procedures to new employees as we actively recruited over 30 therapists and 5 office members.
- Improved customer service and satisfaction through policy and procedural changes with an emphasis on user experience and access to care.
- Lead coordination and integration of efforts among operations, engineering, technology, and customer service divisions to produce smoother workflow and more cost-effective business processes.

Director Of Operations and Marketing

axialHealthcare

- Performed and managed essential tasks that lead to the direct progress of the company's 2019 initiatives
- Chief of Staff for the Vice President of Account Management acting as a meeting lead, responsible for Client Health reports and managing follow-up deliverables.
- Clearly communicated to upper management problems and progress of various departmental projects
- Established and managed the companies internal newsletter improving internal communication and collaboration
- Created key departmental processes and policies across multiple departments.
- Direct the COO's and CSO's departmental and exploratory meetings

Program Coordinator

- Direct the COO's and CSO's departmental and exploratory meetings
- Building agendas, taking minutes, delegating the action items, and maintaining accountability
- Prepared and updated office records, spreadsheets, and presentations to support executive needs and enhance office efficiency
- Managed routine correspondence on behalf of the executive team to facilitate communication and streamline processes with other business leaders.
- Communicated client project requirements to vendors and contractors to ensure client satisfaction.

Business Administration

Peter Nappi: Premium Leather Goods for Men & Women

- Lead business development efforts within the existing sales and marketing program to establish a larger client base
- Created processes and standards to make company more productive on a daily basis.
- Lead and educated the sales teams across two locations to achieve our highest-grossing year to date.
- Assisted ownership regularly with business development to best serve the company and its customers.

Business Development Manager

- Generated sales outside of the store by utilizing cold calling expertise and experience.
- Established a new sales program based upon previous experience to establish additional revenue streams.
- Established repeat business and built long-term relationships through quality customer service and account management. 
- Developed local marketing and advertising strategies, supplementing national campaigns.

Sales Representative

Spray's Inc

- Responsible to recruit/cold calling new business daily working against a draw.
- Duties included sales and marketing to meet established monthly goals.
- Prepare and deliver presentations at realtor conventions to establish business relationships.

I specialize in helping ambitious CEOs, business owners, and founders overcome their biggest growth and scaling challenges. As part of the dynamic team at Predictable Profits, we have earned a reputation as the secret weapon behind some of the nation's fastest-growing 7- and 8-figure companies, with 15 of them making the prestigious Inc. 5000 list.

Clients seek us out to find answers to their most pressing questions:

🔸 How can my business achieve accelerated growth?
🔸 How can we achieve consistency and predictability in our revenue generation?
🔸 How can my business become less reliant on my personal involvement?

When you become a client, you gain access to world-class business, executive, and sales coaching services, accompanied by ongoing educational training. Our track record speaks for itself - our business coaching clients achieve growth rates that are 8.9 times greater than the average small business.

Let's connect and explore how we can help you achieve remarkable growth and take your business to new heights.

⚽️ HOBBIES

Outside of work, I’m a former All-American soccer player who supports Arsenal football club. I also collect American Whiskey. 

My wife Sandra Stojimirovic and I live in Nashville, TN with our beautiful daughter Ljiljana June.

CONTACT

📩   joe@predictableprofits.com
💻   www.predictableprofits.com
📱 @joebeecroft

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