Katalon

- Managed paid acquisition campaigns in the AMER market. 
- Employed a mix of performance marketing tactics to achieve target CPA, conversions, reach and ROAS.

Senior Performance Marketing Specialist

- [Acting Marketing Lead] Led demand generation campaigns that landed $3.5M in the inbound pipeline (H1, 2023) for assigned targets on geographic and firmographic market segments. 
- Initiated campaign bundles aligned to Product-led Growth motion, leading to a 50% QoQ increase in net new user acquisition (H2, 2022) and quarter with the highest net new users acquired (Q1, 2023)
- Liaised with Head of Scientific Research to survey 3000+ IT professionals and launched the State of Software Quality 2023, Katalon's first co-branded industry report (in collaboration with Deloitte (CAN) and Cigniti Technologies Ltd.)
- Managed cross-function communication with departments (Product Marketing, Sales, Partnership) and senior management (VP of Marketing, VP of Product Marketing, Chief Revenue Officer)
- Assisted the Marketing Manager in Go-To-Market strategies (following a hybrid model of Product-led and Sales-led Growth motions) and devised integrated campaign plans employing a mix of organic and paid media. 
- Quarterbacked campaign tactics, including new logo acquisition, account-based marketing, lifecycle marketing, content syndication, and marketing automation. 
- Utilized analytics platforms and CRMs to analyze data points for insights of campaign performance, user journey and intent signals.

Senior Marketing Specialist

Marketing Content Specialist

The Vietnam Group

Content Writer / Copywriter

Social Media Marketing

Secutech Trade Fairs

Interpreter

Apollo English Vietnam

Senior Teaching Assistant

Teaching Assistant

SaaS | B2B Marketing @Katalon

Result-driven marketer in B2B SaaS with strong business acumen in demand generation, integrated campaign management, and go-to-market strategy. 

A Product-led Growth enthusiast.

📧 gbao.hnguyen@gmail.com
☎️ (+84) 869 038 974

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