Joseph Azar

Azar Consulting

People Management and Project Deliveries

Requirements Analysis, Architectural Design, and Project Estimation.

IoT System Development, Integration, and Management for Enhanced Connectivity and Automated Solutions.

Custom Software Development and Tailored Solutions for Optimized Business Processes and Enhanced User Experience.

Design and Implement AI Solutions: Develop and deploy AI models and algorithms tailored to solve specific business problems, enhancing operational efficiency and decision-making processes.

API Integration and Management: Implement and manage integrations with OpenAI APIs and Microsoft Azure OpenAI platform, ensuring seamless data flow and functionality across platforms to enhance AI-driven features in products.

System Architecture Design: Architect and design robust AI systems, ensuring scalability, reliability, and security, particularly when deploying solutions based on OpenAI technologies.

Performance Tuning: Monitor and optimize the performance of AI models and systems, including tuning parameters of OpenAI models to balance between response quality, speed, and computational costs.

Research and Development: Stay abreast of the latest advancements in artificial intelligence, machine learning, and related fields to continuously improve existing solutions and explore new opportunities.

Ethical AI Practice: Ensure the ethical implementation of AI technologies, including transparency, fairness, and privacy compliance in all projects and applications.

CEO & Managing Director

IT First Responder

Based in Sydney, IT First Responder is a collective of IT experts devoted to making the tech support process simple, streamlined and frustration-free. When you speak to an ITFR professional, you’re interacting with an individual and not a mindless tech support worker. No script and no canned phrases: we’re proud to offer nothing but knowledgeable, honest IT solutions.

Business Innovation Manager

BrandThis

As a design team at BrandThis, we bring a wealth of expertise to the table, with over 20 years of experience in the Design Industry that covers everything from Graphic Design to Web Development, both locally and abroad. Our passion for design has also led us to dedicate over 20 years to teaching Design & Illustration and executing exhibitions from start to finish with exceptional skill.
We take pride in designing a customised brand for your business, ensuring it aligns with your vision and meets the company’s needs, all while maintaining the highest standards of quality and professionalism.
Our specialty is crafting visually striking concepts that attract, inspire, and captivate your target audience. Trust us to bring your brand to life.

Technical Director

Forcite

Consulting Chief Technology Officer

As the CTO of Forcite Helmet Systems, I am responsible for spearheading the company's technology strategy, providing visionary leadership that enables our team to deliver high-quality products. My extensive experience in risk analysis and project management allows me to expertly guide the technical team, ensuring the timely delivery of our innovative products and mitigating potential challenges.

Beyond my current role, I have also played a crucial part in Forcite's growth and success. I was instrumental in taking the company from a mere concept to mass production, drawing on my vast expertise in system architecture, tech team management, and project management to lead the development process.

Throughout my career, I have been hands-on in various areas of development, including Android, firmware, web API, and embedded systems. These skills have been instrumental in delivering the first mass-produced ECE certified smart motorcycle helmet in the world, cementing Forcite's reputation for innovation and quality.

As the CTO, I drive Forcite's technology strategy, ensuring that our products meet the needs of motorcycle riders worldwide. By managing the technical team and overseeing the delivery of our cutting-edge solutions, I help meet the demands of our rapidly growing market, while setting the stage for continued success in the future.

Chief Technology Officer

Till Payments

Former Head of Production & Quality at Till Payments. During my 6-month tenure, I implemented new measures to improve efficiency and reduce errors. I realized the role did not align with my long-term career aspirations, and I decided to explore other opportunities.

Head of Production & Quality

PinPay sal

Managed the operations of the core business of the company with lead responsibility in planning and strategy development across the organization, as well as the management of Finance, HR, Administration and all other aspects required for good internal management of the organization
Developed and implemented systems for tracking and reporting on the progress of the short and long term plan implementation.
Joint responsibility with the CEO for developing good relationships with external stakeholders.  
Deputized the CEO in his absence and reported to him, as my role involved working closely with and supporting him in the effective management of the organization.
Completed annual appraisal forms of all the department’s employees.
Coordinated with human resources department to recruit skilled talent and keep the best employees
Monitored organizational performance against the strategic plan, working with staff to stay on target and looking ahead to the long term development of the organization operationally and strategically.
Ensured appropriate use and development of staff to deliver the strategic vision and operational plans.
Managed all departments’ matters in line with the company’s policies and procedures.
Publicly represented PinPay with the media and external constituency groups including community, governmental, and private organizations and build excitement for PinPay Mission. 
Monitored competitive products and marketing activities and minimize effects of competitive activity
Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.
Established and managed effective programs to compensate, coach, appraise and train sales personnel.
Performed sales activities on major accounts and negotiates sales price and discounts in consultation with
Formulated all sales policies, practices and procedures.

Chief Operations Officer

Change Requests handling
Technical Integration
Project Planning
Biller Technical Integration
Biller Agreements (Contract, Revenue sharing, Fee Charging)
Assisted in biller Support
Biller Change Requests 
Prepared the schedule for expected delivery dates of pending IT job requests
Delivery of requirements table (change requests) sent to the IT and System development 
Department in terms of their importance
Assisted in the pre-sales support
Technical Documentation development
Written Documentation
Written detailed documentation for the operation of the program by users
Analyzed and assess new programs requirements and sent change requests to the IT and Systems
Development department in order to implement the requirement 
Analyzed requirements including users, technical as well as compliance and regulatory institutions requirements
Established a detailed program specification through discussion with department
Program specification into its simplest elements and translating this logic into a programming language
Plan for and assist in the execution of Systems upgrades

Project Manager

Actel / Mobller Project

My main responsibilities include but are not limited to:
- Leading the planning and execution of responsive web 2.0 platforms that include a social network, online mobile payment gateway and mobile subscription games platform.
- Building and managing a web development team that oversees research and execution of the company projects.
- Providing visible leadership for the company within the technology and mobile payment community.
- Establishing technical standards, policies, procedures, measures, and organizational enhancements to meet company goals for the management group and ensuring adherence to them during the development phase.
- Leading all aspects of the company's technological development.
- Mentoring staff members in order to assist them in cultivating their skills.
- Establishing compensation, training, short and long-term goals for technical employees.
- Create implementation plan and documentation to be followed by development staff.

CME Offshore

During my experience in CME I worked as a senior software engineer / team leader on an MVC.net technology for Subway - the food franchise - on a major platform application that ranges from mobile apps to web apps. My involvement on the project was to develop and maintain the web application which manages all restaurant aspects for store owners which helps them maintain different managerial settings and information mirrored on the mobile application.

I also worked on 3E which is a Thomson Reuters Legal Software that has its own IDE using visual basic .net to upgrade and fix reported issues with the system.

Before that I worked on Mediafone a voip solution provider, the project was comprised of an online website written in PHP, an Asterisk based soft PBX system under unix as well as a soft phone java application. My involvement on the project was mainly project management and coordination with clients as well as technical consulting.

Senior Software Engineer / Team Leader

Star Point Star

Handling the project management and Web development department. 

Established a web development department producing web applications, websites, search engine optimization as well as mobile, web and native applications. I was a part of many projects during my 6 years in SPS. The company worked with multinational clients, and i was happy to be involved in all of the aspects of the product life cycle: 

Meeting prospects 
Closing deals 
Collecting requirements 
Project Planning and Development 
After Sales Support 
Some of the projects I worked on include an online Flight and Hotel Reservation System using .NET technology as well as a mobile version using WML which contained a search engine as well as booking and payment system for a French client. 

A full web platform for a Swiss client handling sales and management of different VOIP products. 

I provided consulting services as well as project planning and online services to the following companies during my job: 

UNILEVER 
SIDIA (Peugeot, Kia, Citroen) 
IFP/Naycom 
Bouygues/Vodaphone

Project Manager / Partner

Naycom

During my stay with Naycom I was able to progress from a senior web developer to a project manager gaining experience with project planning, staffing and handling the different IT work flows within the company. 
I was able to prove that I am capable of handling multiple projects with stressful deadlines, both web and desktop applications for various mediums and technologies. 
I devised new technologies to improve the way the company handled show catalogs using a dynamic easy to use system that showed efficiency and complexity in the way it handles on going changes. 
We developed in ASP 4.0, Javascript, Visual Basic, with database technologies like Microsoft Access, SQL Server 2000, and development environment like Dreamweaver, Flash with Actionscript. 
The company specialized in mobile & telecommunication applications, SMS, IVR systems, for different fields. One of the main projects was yoofi.com, a Value Added Services platform and the first type of social media sites. 
Developed Flash Remoting applications for messenger systems and chatting web apps. 

My major roles were programming and maintaining of our web products, different conversion systems for site content, e-commerce gateways and credit card processing payment for the website. 
Built dynamic content management systems for a wide range of clients. 
Improved and built automated visitors systems and entrance registration software for exhibitions and conferences.

Senior Web Developer

My most recent success story: Built the first mass produced ECE certified smart motorcycle helmet in the world from the ground up and recently the company was acquired by GoPro in 2024.

https://news.microsoft.com/en-au/features/forcite-smart-helmets-improve-rider-safety/
https://investor.gopro.com/press-releases/press-release-details/2024/GoPro-to-Acquire-Forcite-Maker-of-Tech-Enabled-Helmets/default.aspx

As a virtual CTO and a tech innovation leader, I help startups and SMEs design, develop, and launch innovative products and solutions that solve real customer problems. With over 25 years of experience in the software and tech industry, I have a wealth of expertise in web applications, software development, agile project management, and software solution architecture. I have multiple patents and certifications in my field, and a proven track record of increasing valuations and market shares for multiple companies.

I am currently the CEO and Managing Director at Azar Consulting, a Business Innovation Manager at IT First Responder, and a Technical Director at BrandThis. In these roles, I lead and support various technology initiatives, from ideation to execution, using my skills in emotional intelligence, communication, and leadership. I prioritize empathy, accessibility, and building strong relationships with my team and stakeholders. I am adaptable and willing to take calculated risks to evolve with the constantly changing technology landscape. My goal is to always exceed expectations and make a meaningful impact through my work.

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