1️⃣ Business Coaching for Entrepreneurs & Freelancers
I support entrepreneurs and freelancers to:
• Create a high-performing offer aligned with their values while standing out in the market,
• Successfully launch new offers or products,
• Dive into specific topics such as launching an effective newsletter or writing SEO-friendly content.

2️⃣ Strategic Consulting in Product Marketing & Digital Marketing
I provide consulting services including:
• Product Marketing: market research, positioning, and offer launch strategies,
• Digital Marketing: audits, strategy development, action plans, and operational follow-up with internal teams or external providers (freelancers, agencies, etc.).

3️⃣ Hybrid Consulting + Coaching
A combined approach offering:
• Tailored strategic recommendations,
• Regular coaching to support implementation and address daily operational challenges.

Freelance Product Marketing Consultant & Business Coach

Wild Code School

🚀 Successfully launched in 2023 a new training program and format aimed at rapidly upskilling individuals in Tech:
• Achieved enrollment of 60 students;
• Generated €100K in revenue;
• Achieved a NPS score of +50.

🎯 Defined the Product Positioning for the new training programs to effectively align with market demands:
• Determined the unique value proposition, including target audience, product features, and pedagogical support;
• Developed the business plan, outlining the primary costs for both launching and maintaining the product over the long term.

💎 Built and managed the Product Team, composed of a Product Manager and a Product Designer to design the learning platform and deliver an optimal user experience for the students in collaboration with the Tech Team;
• Recruited the team in November 2022;
• Launched the MVP in March 2023;
• Initiated the first paid cohort in June 2023.

📣 Led the Go-to-Market Strategy to launch the first course, "Power BI" - available across France & soon in Germany:
• Developed go-to-market plans, including product launch, pricing strategy, and communication plans;
• Created compelling messaging and content for marketing materials, and students communications;
• Provided sales team with the tools, training, and support they need to effectively sell the product.

🎓 Defined the two-year Learning Strategy of Wild Code School, for the 4 tech fields, including Web Development, Data & AI, Infra & Cybersecurity, and UX Design:
• Conducted market analysis to understand customer needs, market trends, and competitive landscape;
• Created "Career Paths" in collaboration with Teaching teams, composed of a 5-month beginner bootcamp and a 1-year apprenticeship specialization;
• Coordinated the production of marketing assets, sales pitches, and internal trainings.

Product Marketing Manager

🤝 Manage the Branding & Marketing Team (5 people)
• Built comprehensive reports on marketing and sales performance: from website traffic to application sign-ups, and presented it to the CEO and the CRO every week;
• Close collaboration with the sales team to drive growth and meet sales objectives, ensuring qualified leads to maximize conversion rates to contract signing;
• Coordinated with local teams and agencies to execute marketing initiatives in Germany, Belgium, Spain, and Portugal.

✍️ Global SEO Website Optimization
• Led website optimization efforts: : audit, action plan development, and implementation across 5 countries to enhance search engine rankings;
• Achieved top 3 rankings for key transactional keywords;
• Developed a relevant and long-term blog strategy.

Marketing & Branding Director

🚀 Lead Generation
• Implemented webinar strategy across various platforms, with an average of +50 attendees per webinar ;
• Launched a free prep course consisting of 10 hours of content to explore the Tech field, resulting in +10,000 registrations per year ;
• Established and launched the Summer School, offering 1 month of free content in August, garnering +2,000 registrations in 1 month.

💬 Social Media & Paid Campaigns
• Managed social media accounts: Instagram, Facebook, YouTube, LinkedIn ;
• Set up paid acquisition campaigns (SEM & social ads), including strategy definition and campaign setup: targeting, copywriting, design, and optimization ;
• Conducted weekly optimization of CPL and ROI analysis.

Acquisition Marketing Manager

📣 Marketing Campaigns
• Managed marketing campaigns: landing pages, blog articles, email marketing, events, and social media
• Defined lead segmentation and built customer journeys
• Created monthly and weekly reports using HubSpot

🌍 Local Marketing across our +20 European campuses
• Established global marketing campaigns
• Provided briefs to teams for local activation
• Developed reporting to monitor global performance

🤖 Campaign Automation
• Configured nurturing campaigns via HubSpot to facilitate the progression of our leads toward course sign-ups
• Automated event organization and management using Zapier.

Growth & Marketing Manager

Welcome to the Jungle France

🚀 Lead Generation
• Full management of the lead generation process
• Supervision of a team of freelancers dedicated to lead generation
• Management of our job board offering, including lead generation strategy and clients' implementation

📈 KPIs Management
• Monitoring of the performance of different lead generation channels
• Set up marketing dashboards
• Proactive proposal of performance improvements, both in processes and strategic choices

🌍 Strategic Marketing
• Contribution to the creation and deployment of international marketing plans for Spain and the Czech Republic
• Optimization of marketing strategy in France, particularly through growth marketing, partnerships, and content marketing.

Marketing Operations Manager

My Little Paris

• Coordination and implementation of digital and event campaigns with clients and agencies, notably for brands such as Ibis, Eurostar, Nike, Coca-Cola, and Hello bank!
• Strategic Planning: Facilitation of brainstorming sessions and innovative initiatives to meet customer needs.
• Project management: Full deployment of partner operations, from drafting proposals to campaign delivery, including client relationship management and performance analysis using Google Analytics.

Junior Digital Project Manager (Internship)

HUGO BOSS

I was responsible for supporting the event and digital marketing departments for the seasonal 360 marketing campaigns across multiple categories and accounts.

• Retail marketing: Set up national campaigns and coordinated in-store events and special promotions in Hugo Boss stores, outlets and concessions (Macy’s and Bloomingdales) in the US, involving partner campaigns with Tesla, the Guggenheim Museum, etc. 

• Performance Marketing: Created and managed @Amazon Marketing Services account to increase traffic, sales and awareness of HUGO BOSS on Amazon.com.

• Store Locator: Project lead for the renewal of Hugo Boss’ information system with @Yext, an agency specialized in SEO and in the store locator.

Marketing Omni-Channel Assistant (Internship)

With over 5 years' experience in Growth Marketing and then Product Marketing, I have acquired a strong expertise in these two fields. 

🎯 My goal is to help companies and freelancers succeed in launching their training products. I work closely with my clients to define a unique and appropriate positioning for their training products and related services. I am actively involved in the entire launch strategy, working where necessary with expert partners: marketers, sales, techs, ops to ensure product success. 

🤖 My passion for automating time-consuming tasks is at the heart of my approach, aimed at enabling my clients to focus on their area of expertise and maximize their impact on the market. I'm committed to training them in automation tools and best practices so they can reach their full potential. 

💬 Passionated by both Tech & Wellness, I am thrilled to work with businesses in these fields to successfully bring their products to market. Feel free to contact me on LinkedIn for any project request.

Taplio

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