Joseph R.'s Linkedin Analytics

Over the past decade, I've helped B2B brands launch, grow, and scale their sales and marketing functions. The lessons learned during those formative years became a driving force toward founding Tierra Nueva Interactive. I’m a husband, father, advisor, end-to-end marketer, & entrepreneur. I’m focused on helping clients connect the dots between the strategic functions of their business and in doing so, try to make the world a little better than I found it. We ship demand generation strategy in partnership with executives, directors and IC’s at Series A and B technology companies. Here is what we can do for you: ✅ Design holistic go-to-market strategies ✅ Apply modern marketing playbooks ✅ Introduce predictability into revenue operations ✅ Execute more efficiently & with less exposure (risk) than the competition ✅ Create demand in channels where audiences are more likely to engage ✅ Accelerate growth using sustainable, repeatable, & scalable systems ✅ Significantly increase and win marketing contributed pipeline A few thoughts that guide my outlook in business and in life: 🙌🏽 Create outsized value for ALL stakeholders compared to ALL other alternatives. 🤖 Technology doesn’t deliver strategy. It simply enables it. 📊 Modern demand gen requires a change in mindset, measurement, and behavior. 🧠 Mastery in anything requires sustained effort. 🤓 80% of consequences come from 20% of the causes (Pareto Principle). 🏋🏻‍♂️ Repeatedly doing inglorious tasks for a sustained period, can produce amazing results. 🌾 There is no harvest without first sowing seeds in the ground. 🌍 Use your talent to solve problems that are worth solving because they make the world a better place. 🤝 Lifelong learning & humility go hand in hand. The work is never done. ⏳The brand you are becoming hasn't been born yet. 💪🏽 Never give up prematurely. 🧙‍♂️ Always persevere. If I can help you Go-to-Market 🔔, DM me on LinkedIn or contact at www.tierranuevainteractive.com.