Vonage

SMS API Pricing Manager

SIXT

- Responsible for strategic and tactical pricing of key markets within the Sixt Franchise division. Results: Surpassed revenue targets by ~20% YoY

- Currently developing strategic consulting practice across Franchise network aiming to diversify and maximize top-line revenue streams through several initiatives, such as customer acquisition and expansion analysis and growth, introduction of upsells, and best practices around pricing optimization

- Introduced performance monitoring reports, such as price-volume-mix, add-ons analysis by geographies and customer segments

- Led pricing implementation of two new Franchise markets by setting base rates and ancillaries for cross and upsells, provided cost analysis and margin calculation tools, and offered continuous support until the go-live date

Senior Pricing Analyst International Franchise

Applied Medical

- Provided commercial teams with pricing guidance by assessing pricing strategy across EU

- Partnered with commercial teams on major tenders & opportunities, providing scenario analysis based on tender criterion and competitors positioning

- Prepared pricing-related metrics such as Average Selling Price (ASP) analysis at the product, customer, and geography levels; contribution margin analysis; volume/ASP comparison across customer base; and pocket margin/price waterfall

MBA | Pricing | Business Analysis | Price Management

Business Analyst

Analiticom

•	Re-defined business strategy and operating model of the firm, optimization of business processes, which accounted for 8% increase in profit margin by the end of the year (20% increase vs. PY) 

•	Realized company’s cost savings by optimizing and standardizing corporate customers’ project management, including: end-to-end sales process, project onboarding, and relationship management

•	Designed, piloted and implemented Lou Adler’s performance-based hiring process improving talent selection and hiring experience, resulting in 30% cost savings related to training, and increasing quality of hire by 40%


MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development | Business Analysis

Chief Operations Manager

Novartis

•	Generated revenues of $3M and exceeded sales target by 30% by developing and executing strategic marketing plan after market and competitor analysis, customer segmentation, and financial KPIs such as product pricing strategy and marketing ROI

•	Increased portfolio’s market share by 7% after ensuring strategy-to-execution process of sales force activities concentrated on top tier revenue-generating customers (healthcare practitioners)

•	Led nationwide disease awareness campaign as part of pre-launch phase of new product by targeting 25 prime-time traditional and digital channels in three weeks. Result: 70% share of voice within Key Opinion healthcare practitioners 

•	Increased brand awareness by 5% after executing brand activation strategy in national and international events


MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development | Business Analysis

Marketing Specialist

•	Advised C-Level Executive Committee after conducting market research and analysis through integration of quantitative and qualitative data points that shaped business strategy adopted by senior managers 

•	Led design and oversaw implementation of two primary research studies resulting in key recommendations that defined customer segmentation and brands attractiveness within their respective markets 
 
•	Provided monthly ad-hoc analysis for internal stakeholders increasing brands' atractiveness. For instance, advised product manager about price war strategy held by competitors and recommended to tap into potential high revenue-generating territories, resulting in portfolio’s market share gain of 10% in 3 months (average industry MS gain: 5%)

MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development | Business Analysis

Market Research Specialist

•	Provided performance analysis and recommendations to sales force managers, maintaining an average of 90% accomplishment on all KPIs (+10% above required benchmark) for 2 years

•	Ideated and implemented KPI reporting system aimed to track First Line Managers performance. Results: improved top-tiered customer acquisition and retention by 25% and 75% respectively, and improved sales efficiency and effectiveness by 25%

•	Facilitated iPad-based reporting tool training and created user guidelines to accelerate adoption. Results: 80% adoption of system by sales force within two months after launch


MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development

Field Force Analyst

•	Led execution of marketing plan for three brands concentrating budget expense on high impact events for Tier 1 and 2 physicians
•	Planned, constructed and executed Novartis brand’s marketing campaigns for Tier 1 and tier 2 HPCs
•	Co-led forecasting planning meeting for a three brand portfolio in collaboration with supply and finance teams.

MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development

Marketing Trainee

•	Assisted Product Manager on scientific execution activities for the HCPs  
•	Coordinated with HCPs to attend to national and international scientific congresses
•	Participated on developing marketing plans and it’s execution by interacting with third party vendors (designers and marketing specialized local companies)   

MBA | Marketing | Sales Operations | Marketing Research | Pharmaceutical Industry | Business Development

Marketing Intern

Senior Pricing Analyst International Franchise at Sixt

Professional with several years of work experience in marketing, sales force effectiveness and pricing at global companies in Pharma, Technology, Medtech and Mobility industries.

I hold a bachelor's in Business Administration and a MBA from Rotterdam School of Management

MBA | Pricing | Monetisation | Data Analysis | Strategic Consulting

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