Gymdesk

Content Marketing Manager

Generating content strategies, writing blog articles, podcasts, and videos and engaging in organic growth marketing tactics to grow Gymdesk (formerly Martial Arts on Rails) gym management software.

- SaaS SEO
- SEO Content Management

Content Marketer

Combat Learning

Founder

Blue Corona

- Worked primarily with Home Services businesses to implement local SEO strategies:
- On-page optimization, taxonomy, technical SEO audits, Google Business optimization

SEO Analyst

Allied Universal

Security Professional

Peacock Consulting

SEO, content strategy, copywriting, email marketing, and paid social advertising services to small and medium-sized businesses.

SEO Content Marketing Consultant

Lowe's Companies, Inc.

I help Lowe's decrease cost per conversion and increase online sales by increasing lowes.com ecommerce search visibility:

- Content optimization 
- Analytics interpretation
- Data-Driven Decisions
- Technical SEO
- Taxonomy analysis and URL structures
- Cross-functional collaboration with PPC, UX, and copywriting departments

Straight North

- Operated primarily on local SEO team with home services, cosmetics, and healthcare businesses
- Often worked with national and/or ecommerce SEO clients

Crafting web copy, conducting SEO research, and implementing on-site optimizations to client websites in a fast-paced agency environment.

- Composed conversion-optimized copy to drive click-through from Google's search results page. 
- Proofread, edited, and enhanced webpage copy for diverse clients.
- Leveraged HTML, CSS, & WordPress fluency to strengthen CTAs, improve UX, and solve content implementation difficulties.
- Applied analytical skills to find solutions to high-level organization problems, especially to increase content production efficiency.
- Utilized a suite of SEO tools to conduct keyword research and find fertile content opportunities, including Majestic, Ahrefs, Raven SEO, Google Analytics, Google Search Console, Keyword Planner, and Screaming Frog.

SEO Account Coordinator

Average Joe Self-Defense

•	Built SEO optimized WordPress sites, including keyword research to determine rankability, find longtail keywords and new opportunities. Optimized meta tags, created SEO optimized content, and built links through guest posts on higher DA sites.
•	Conducted off-site SEO audits of competitor websites using the MOZ Open Site Explorer and other tools.
•	Implemented lead capture and email marketing campaigns. Created email follow ups to drive traffic to client’s offers and products.
•	Executed A/B testing strategies to grow conversions and improve campaign KPIs.
•	Researched target markets to craft interesting, sharable content oriented towards solving their problems.

SEO Content Strategist

Securitas Security Services USA, Inc.

•Observed, gathered, and consolidated data into accurate detailed reports.
•Maintained professional demeanor and appearance. 
•Consistently delivered excellent customer service to clients and guests.
•Responded to scenarios according to a pre-defined set of processes.

Security Officer

Gray Wolf Martial Arts

- Planned and executed content strategy. 
- Designed, bought, and maintained Facebook ads to promote classes and events. 
- Fulfilled all instructional, researching, administrative, and promotional duties.

Owner | Chief Instructor

I help companies improve their marketing ROI and slash their cost per acquisition with expert SEO, content, and email marketing. I help increase their sales with high-impact, conversion-oriented copywriting.

Core Competencies:
- Ecommerce SEO
- Technical SEO
- Local SEO
- Content Marketing Strategy
- Email Marketing
- Copywriting

CMS & eCommerce Platforms:
- WordPress & wooCommerce
- Shopify

Basics:
- Experienced in lead generation, analytics, landing page optimization, conversion-oriented UX design, and creative work
- Experienced leveraging SEO best practices to increase organic search results, including keyword research and SEO copywriting
- Exceptional verbal and written communication skills.
- Proficient with basic HTML & CSS

About Me
I also love to teach martial arts. I've been studying Taekwondo for 20 years and Brazilian Jiu-jitsu for 5.  Other than that, I enjoy reading (duh), eating spicy foods, and DOGGO MEMES.

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