Pavilion

Pavilion is the premier global community for B2B go-to-market leaders. Over 10,000 members use Pavilion to grow their network, sharpen their skills, and develop life-long connections.

At Pavilion, I lead the sales and marketing teams responsible for new member acquisition. In Q1-2024, we grew new membership ARR by 85% YoY by improving full-funnel conversion rates with sales and marketing nurture, and leaning into high-value content, like our Topline podcast and industry research.

Director of Demand Generation

Hubilo

I serve on a board that advises the company on its product strategy, product marketing and product operations.

Hubilo is an event tech platform used by companies like Fortune, AWS, and Siemens. They are backed by Alkeon, Lightspeed, and others.

Advisor

Koalafi

Over 15,000 retailers, ranging from large online brands to small furniture stores, offer Koalafi's payments plans to their customers.

I was primarily responsible for driving SMB and Enterprise retailer acquisition through:
- Paid Social
- Email Nurture
- Inbound
- Channel Partners
- Field & Virtual Events
- Trade Shows

I was also responsible for all marketing operations, orchestrating and integrating a variety of tech to help us be lean and drive revenue. 

The tech stack:
- Salesforce (CRM)
- Marketo (marketing automation)
- Metadata.io (paid ad management)
- Postal.io (gifting)
- ZoomInfo (enrichment)
- Typeform (surveys)
- Testimonial.to (testimonials)
- Zapier

Outside of my role, I was the marketing lead on a small internal Growth team that tests and scales experiments designed to drive additional financing volume from existing customers. That group is driving millions in additional originations.

Senior Marketing Manager, Demand Generation & Marketing Operations

Hatch

I was primarily responsible for partner marketing and marketing, CS, and sales operations at Hatch, a 2019 Y Combinator company. Hatch is a business messaging platform for home improvement companies.

Wins:
- Built the partner marketing program from scratch, resulting in 60% of Hatch's 2020 ARR
- ARR tripled during my time there
- Worked with new and existing partners on go-to-market strategy and integration points
- Collaborated with Sales and Customer Success stakeholders to make Salesforce the "single source of the truth"
- Built Hatch's marketing attribution model, which has allowed for data-driven decision making on budget allocation, partnership prioritization, and more
- Automated a variety of manual sales, marketing, and customer success touchpoints, such as lead qualification, new customer onboarding, and more

Marketing Manager, Partnerships and Operations

Blue Triangle

Responsible for all marketing and business development initiatives, including:
• Lead Generation
• Content Generation (e.g. Blog Posts, Case Studies)
• Field Events & Trade Shows
• Customer Marketing
• Partner Marketing
• Marketing Automation 
• Email Marketing
• Paid Search
• Retargeting & Display Advertising
• SEO
• PR
• Brand Development
• Website Development

Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.

With Blue Triangle, teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.

Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.

For more information, please visit www.bluetriangle.com.

Director of Marketing

Responsibilities
• All outbound and inbound marketing in addition to overall brand development.

Wins
• 2016 sales pipeline contribution from marketing exceeded 50%
• Led website redesign, which resulted in significant conversion rate improvements
• Launched Blue Triangle's Industry Benchmarks, which ranks the website speed of top retailers

Marketing Manager

• Contributed to go-to-market strategies for enterprise SaaS solutions
• Increased monthly content generation (blog posts, white papers, etc.) by 140%
• Generated qualified leads through inbound and outbound marketing channels (email, PPC, inbound)

Product Evangelist

THIncIT LLC

Responsibilities:
• Organized the company’s annual VISIONS Conference, held at Microsoft's Richmond, VA office
• Marketing Analytics
• Email Marketing  
• Assisted in building the VISIONS Conference application

Marketing Assistant

Demand gen marketer with 9+ years of experience developing, implementing, and optimizing B2B marketing programs that drive revenue, not just leads. Persuasive writer and marketing ops nerd. I create and execute.

What I'm good at: 
• B2B demand creation + capture
• Building scalable marketing + sales workflows
• Conversion rate optimization - 2x'd Pavilion's bottom-funnel conversion rate in 6 months
• Sales<>Marketing alignment - manage 2 reps who consistently beat quota
• RevOps / Marketing ops
• Salesforce & HubSpot management & development

Other stuff I can do:
• Content development
• Partner marketing
• Technical writing
• General SEO optimization
• Web performance monitoring & optimization
• Basic HTML & CSS
• Basic SQL

Industries I’ve marketed to:
- B2B SaaS
- Retail
- Travel & Hospitality
- Home Services
- Automotive

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