Direct Agents

Paid Search Strategist

Levelwing

• Oversaw strategy, implementation, and management of up to 7 Paid Search accounts at a time across Google Ads, Bing, and other PPC platforms, managing client marketing investments (ad spend) of up to $300K+/month.

• Using retailer PPC platforms like Criteo, Instacart, Walmart Connect, etc., drove a $600K (+42%) increase in revenue YoY at a 17% higher ROI for a CPG tea company. (Platform ad spend was only $100K higher YoY.) 

• Generated a 90% increase in monthly leads and a 640% increase in open and qualified leads while pushing cost per lead down 14% for a B2B gasoline supply company within just 10 months.

• Strategically shifted SEM spend from 80% branded to 20% branded, allowing a leading food delivery company to switch its focus towards aggressive customer acquisition and market share growth while simultaneously driving improved return on non-branded/first-time transactions.

• Recommended and implemented new Performance Max campaigns for an auto service leader to help increase Google Ads Store Visits by 81% in 9 months while simultaneously reducing unit cost of store visit by 36%.

• Trained and supported junior staff in all aspects of Paid Search management, data analysis, and reporting. 

• Led departmental trainings on insight writing for reporting and using Google Analytics for media performance analysis.

• Presented paid search strategy, performance reporting, and status updates to clients.

• Helped develop SEM strategy and completed account audits for new business pitches.

• Worked closely with Google Ads and Bing reps to optimize account performance, obtain access to beta functionalities, and stay ahead of platform changes, while also helping to maintain Levelwing’s Google Premier Partner status.

Paid Search Specialist

Senior Paid Search Analyst

Paid Search Analyst

Relish Restaurant Group – 492, Ms. Rose's, Tristan Catering + Events

• Overview: Managed digital and social media marketing for two restaurants (492, Ms. Rose’s) and a catering company (Tristan Catering + Events) while assisting with internal and external communications. 

• Key achievements:
          -Follower growth across three brands:
                     • 7,500 new Instagram followers
                     • 5,000 new Twitter followers
                     • 11,000 new Facebook fans

• Duties:
• Managed and posted to Facebook, Twitter, and Instagram, with periodic posting and marketing via Snapchat, Pinterest, LinkedIn, and Google+.
• Served as liaison between restaurant group, PR company, and digital marketing agency. Advised all of the above on business, marketing, and promotional strategy, concepts, branding, verbiage, outreach, etc. Ensured communication and coordination within and between brands, management, staff, and publicity teams.
• Took and edited photos and video while also networking with photographers, influencers, and community members to obtain photos for social media use.
• Responded to press, business, and other inquiries.
• Covered and documented brand events in real time and retrospectively.
• Maintained and optimized online listings and profiles.
• Customer relations and support as needed.
• Community networking for promotional, business, and social media opportunities.
• Ensured positive guest/client experiences by utilizing platforms as an extension of restaurant catering/service.

Social Media Manager

CNEWSCO, LLC

Research/News Intern

The Post and Courier

News Intern

Charleston City Paper

Columbia Daily Spectator

Associate Managing Editor

Staff Copy Editor

AmeriCorps

Served as a tutor and mentor for students at Mandela and Hawthorne Elementary Schools and at the Jackie Joyner-Kersee Community Center and Lansdowne Community Center after-school programs.

Americorps East St. Louis Team Member, Tutor, and Mentor

Paid Search Manager ➡️ I set up, run, and optimize SEM and PPC campaigns to drive the right conversions at the most efficient costs

Hi! I'm an experienced Paid Search marketer (4+ years) and organic social media manager (4+ years) specializing in Google Ads, Google Analytics, Bing Ads, and other PPC platforms like Criteo and Apple Search Ads. 

I've worked with clients in verticals like pharma, energy, food and bev, apparel, recruiting, consumer packaged goods, nonprofits, faith organizations, office tech, auto parts and service, tourism... The list goes on!

In marketing, I find there are metrics that make marketers look "good," and there are metrics that actually help the client's bottom line. 

I have a knack for understanding business models and goals from the inside out, then drilling down to figure out what those metrics are that will make a tangible difference to a given business. 

Then: optimize, scale, repeat.

I love the feeling of diving into a platform, making some tweaks, and changing the trajectory of crucial KPI trendlines so that they turn up and to the right. I could look at charts like that all day. 📈📈

I also love LinkedIn (definitely the best social media network) and am always happy to connect and chat with folks, so reach out!

Or you can email me at joshuarosenthal1 at gmail dot com.

Cheers!

✌️

Taplio

Josh Rosenthal's Linkedin Analytics

Josh Rosenthal

Want to drive more opportunities from LinkedIn?

Taplio

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Josh Rosenthal

Want to drive more opportunities from LinkedIn?

Josh Rosenthal's Linkedin Analytics