WSS / Eurostar, Inc.

CRM/Email Marketing Specialist

Boardriders

Managed email and lifecycle/journey campaign execution and analysis for DC Shoes, Von Zipper, and Element North American audiences.

- Played a key role in retention strategy development and campaign execution across a database of ~1 million contacts
- Worked across multiple channels and teams within branding and design as a project manager for the retention channel
- Developed and briefed campaign concepts to the design team
- Conducted weekly analytics reports through Adobe Campaign and Google Analytics to inform future campaign strategy

Email Marketing Specialist

Careismatic Brands, Inc.

Managed email campaign execution and analysis for AllHeart D2C channel and all CBI brands' B2B channels.

- Successfully executed company's largest 2-week annual promotion: Nurses Week
- Built and executed 6-12/weekly HTML-based emails in Salesforce Marketing Cloud and conducted campaign analysis via Google Analytics and Tableau 
- Supported development and execution of SMS campaigns through Attentive
- Conducted weekly A/B tests to maximize SMS and Email Engagement
- Wrote/supported email and SMS copy

Managed email campaign briefing, execution, and analysis for Quiksilver and Billabong's North American audiences. 

- Oversaw the execution of record-breaking Cyber Week performance, surpassing previous revenue by ~$5 million
- Worked alongside a team to transition email marketing design from image-based messaging to live text templates to drive higher engagement, improve accessibility, and reduce project completion times
- Worked closely with retail/e-commerce buyers and marketing managers to develop/brief email stories while establishing monthly/weekly cadences
- Built and executed 8-12/weekly HTML-based emails segmented from a list of ~1m addresses through Adobe Campaign
- Conducted weekly analytics reports to inform future campaigns 
- Coordinated with Social, Web, and Digital teams to effectively execute broader digital marketing campaign goals
- Conducted A/B tests on SL/PH and email content
- Wrote email marketing copy

University of California, Santa Cruz

Contracted support role in University Relations’ Donor Engagement and Data Management teams

- Managed the building and calendaring of mass HTML-based marketing emails, including fundraising campaigns and e-newsletters 
- Measured email marketing KPIs via A/B testing to better inform communication campaign strategies and gauge impact on fundraising
- Conducted CRM and ERP data queries to build email audiences  
- Copy-edited fundraising language and all email communications to external communities

Email Coordinator & Data Specialist

Island Conservation

Supported Fundraising and Communication teams

- Oversaw all small donor (<$25k) communications, including gift acknowledgment, drafting of solicitation language, and engagement strategy. 
- Worked on creation of membership program aimed at converting small donors into monthly contributors 
- Drafting and copy editing for donor engagement initiatives, grant writing, blog stories, and newsletters
- CRM data management and queries for audience creations

Philanthropy Specialist 

U.S. House of Representatives

Preformed as Case Manager, Intern Coordinator, and Field Representative

- Managed Constituent Casework involving the SSA, CMS, Department of State, and DHS
- Coordinated with D.C. staff on public relations, developing and delivering policy updates and political stances.
- Coordinated Office Interns: Hiring, Training, Supervision

Congressional Aide

Philanthropy Intern

Hey there! Here's a tidbit about who I am (containing but not limited to):

> Driven digital marketer with 3+ years of experience in retention with international DTC companies 

> Experience in Email & SMS Marketing, List Segmentation, CRM & Lifecycle Marketing, A/B Testing, Data Analysis, Project/Campaign Briefing, and Project Management 

> Proficiency in Klaviyo, MailChimp, Salesforce Marketing Cloud, Adobe Campaign, Shopify, Google Analytics, and Adobe Photoshop & XD

> Currently learning more about Social Media strategy and content development, and synergy between social and email/sms channels 

> Goal: I would like to eventually lead a digital department overseeing all channels and help develop a successful e-commerce team

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