goTo Initiative

Brand Narrative and Experience Curator

As a Brand Consultant, I help businesses—from startups to NGOs—define their unique market positioning and translate it into actionable brand strategies. My work spans brand audits, strategic identity development, positioning frameworks, and executional guidelines that align brand voice with business goals and audience expectations.

Brand Consultant

Supracarer

As a Brand Designer at Supracarer, I craft cohesive visual identities that bring clarity, consistency, and creativity to our brand presence. I lead the development of design assets that reflect our mission, values, and audience needs—ranging from brand guidelines to campaign visuals. With a strong foundation in storytelling and strategy, I ensure every visual element supports our brand’s long-term growth and engagement goals.

Brand Designer

As Lead Digital Marketer, I head Supracarer’s social media team, creating content strategies that boost our online presence and deepen community engagement. From crafting editorial calendars to analyzing campaign metrics, I manage our platforms—LinkedIn, Instagram, Facebook, and Twitter—to deliver clear, authentic, and engaging content that connects with our target audience and supports brand growth.

Lead Digital Marketer

Dot Odin Global

At Dot Odin Global, I oversee administrative operations and internal communications across the organization. I work closely with creative and client-services teams to ensure smooth workflows, timely project delivery, and alignment between brand goals and execution. My role also includes coordinating internal meetings, documenting key processes, and supporting the implementation of operational systems that enhance team productivity and collaboration—especially in fast-paced branding and content development environments.

Administrator

Account Lead

Brand Associate Lead

As a Freelance Graphic and Brand Designer, I help businesses—from early-stage startups to established organizations—bring their brand visions to life through strategic identity development and thoughtful visual execution.

I partner with clients to uncover what makes their brand unique, and then translate that into powerful design solutions that connect with their audiences. Whether it’s crafting full visual identity systems, designing impactful pitch decks, or producing marketing collateral that aligns with brand strategy, I combine creativity with clarity to deliver designs that resonate and perform.

My work bridges the gap between strategy and aesthetics—ensuring every visual touchpoint supports the brand’s positioning, values, and business goals.

Graphic and Brand Designer

37 Military Hospital

National Service Personnel

Radio Univers 105.7fm

Journalist

Youth Participatory Forum - UG Chapter

Youth Club President 

Ghana Senior High School

Public Speaking Coordinator

I’m Joshua Acquah Addo—a Brand Designer, and Digital Marketing Lead at Supracarer, where I spearhead cohesive visual identities, consult with startups to Fortune 500s on brand direction, and drive data-driven campaigns that elevate engagement and growth 

As a Brand Designer, I craft strategic roadmaps and bespoke design solutions that align brand vision with market needs, ensuring every visual asset resonates with target audiences.

As Digital Marketing Lead, I head Supracarer’s social media team, developing and executing targeted content strategies across LinkedIn, Twitter, Instagram, and Facebook to elevate brand awareness and foster genuine community engagement. From editorial calendars to interactive posts and stories, I streamline content creation to tell each brand’s story, align messaging with audience insights, and drive measurable growth in followers and engagement. 

In my capacity as a Brand Consultant, I partner with brands to uncover their unique market positioning and deliver holistic brand and design strategies—from visual identity systems to comprehensive guidelines—that drive measurable growth and impact.

I also serve as Administrator at Dot Odin Global, overseeing operational excellence and fostering seamless collaboration across creative and client-services teams to deliver high-impact brand experiences.

Driven by a passion for marrying creative excellence with analytical insights, I help organizations articulate their unique stories and translate them into memorable, performance-driven outcomes.

I remember listening to Richmond Ekow Barnes at the dEX Ghana Conference, sharing how he turned down a very lucrative offer — simply because the brand changed his original script and narrative.

Some of you are probably thinking, “That was a crazy idea!”
And you know what, I think so too. But I also believe it was the best decision he could have made.

Most often, as creatives coming up, we’re tempted to just take whatever opportunity comes our way, especially when the money looks good.
We often allow others to change our narratives and dilute our creative voice just so we can “get in and "fit it".

But here’s the truth:
If you compromise your story too early, you risk losing the very thing that makes your work powerful — your identity.
Your creativity isn’t just a service. It’s a signature.
And no amount of money should make you trade authenticity for approval.
Because not all visibility is value.

Stay Real, Stay YOU.

#CreativeIntegrity #DesignCommunity #Storytelling #dEXGhana #BuildInAfrica #BrandDesign #Creativity

Joshua Addo

I help brands find their voice—and use it with confidence || Brand Designer || Brand Narrative & Experience Curator || ONE Champion ||

I’m happy to share that I’m starting my externship with Beats by Dre: Data Analytics: Qualitative & Quantitative Insights at Extern!

“It’s not about humans vs. machines. It’s about humans with machines. The people who can ask the right questions, use AI to explore possibilities, and make decisions—that’s who will shape the future.”
 — Satya Nadella

This quote pretty much sums up everything we keep missing about AI in the AI-Human conversations.

Let’s be honest, the AI trend isn’t slowing down for anyone.
AI is not here to replace us. It’s here to work with us.

Here’s something that puts it in perspective: the 30% Rule.
AI and automation are expected to handle about 70% of the process, while humans take care of the remaining 30%.
That 30% is where our creativity, empathy, and strategy live.
It’s not about replacement, it’s about enhancement.

And here’s what’s even more interesting:
AI can understand what we say, but not what we do.
It can process our words, but not the human depth behind them — the emotion, intuition, and real-world context.
That’s still our edge.

The people who’ll thrive in this era and keep their jobs are the ones who learn to use AI as a tool, not treat it like a threat.

AI won’t do your thinking for you but it’ll certainly help you think bigger, move faster, and create better.

So instead of asking, “Will AI replace me?” "Will it take my job?"
You should start asking, “How can I use it better?”

Because the future isn’t human or machine.
It’s human + machine.

Have a productive Monday!

Also......I left a few prompts along with the images I generated with them.
Have fun creating!

#AI #FutureOfWork #Innovation #TechForGood #AIForBusiness #BuildWithAI

4 Lessons Every Creative Needs to Hear

Last night, I had a deep conversation with some fellow designers about the real challenges we face in this journey. It started off as a team meeting and ended as a therapy session. 😂

Here are a few insights that stood out for me and I wish to share with you:
📌 Own your craft.
 Your work is your signature. The more you refine it, the more it speaks for you when you’re not in the room. Keep sharpening your skills and building that unique edge.

📌 Pitch with confidence.
 Ideas alone don’t move rooms, conviction does. When you present, bring clarity, energy, and belief. Confidence sells your vision before the visuals even do.

📌 Put yourself out there.
 Great work unseen is work undone. Share, showcase, and step into spaces where your creativity can be noticed. The right opportunities find those who show up and stand out.

📌 Be firm on your decisions.
 Feedback is important, but not every opinion should sway you. Trust your process, trust your vision, and know when to hold your ground.

Own your craft! It’s Epic, it’s yours and it’s YOU!

Happy Friday! ✨

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