Joshua Hoffman's Linkedin Analytics

When brands approach me about launching a new product, they’re usually stuck with one of these problems: • a product that’s underperforming • a new design that's missing that special something • too many ideas and no clear starting point So I help them by: • Developing strategies to elevate their positioning, ensuring products resonate with the market and stand out from competitors. • Optimizing product design and execution, surfacing pain points and messaging needed to captivate consumers and drive innovation. • Evaluating their ideas so they focus on the most promising opportunities, and build clear, winning launch plans. I began in cannabis over a decade ago, combining a passion for innovation with a data-driven approach to brand strategy, product development, and go-to-market execution. Over the years, I’ve collaborated with leading companies to deliver innovative solutions that drive growth, expand market share, and create enduring brand equity. Since then, I’ve: • Held leadership roles in brand strategy, product development, and go-to-market execution at companies like Sparc, PAX, Greenlane, and Planet of the Vapes. • Launched award-winning products that set new benchmarks for quality, performance, and consumer satisfaction. • Built and executed innovative marketing campaigns that drive growth, increase market share, and build brand equity. I’ve helped brands achieve: • Strategic brand positioning that fosters consumer loyalty. • Measurable growth through data-driven marketing and operational efficiency. • Seamless product launches from concept to lifecycle management. I specialize in: • Brand formation, strategy, development, and execution. • Integrated marketing campaigns across digital, social, and print platforms. • Market analysis and consumer insights to inform decision-making. • Budget management and cost optimization. • Leading cross-functional teams to deliver exceptional results. If you’re a cannabis brand and: • Struggle with strategic positioning or market differentiation. • Need expertise to drive growth and operational efficiency. • Want to launch innovative products that meet consumer and industry demands. Let's link up.