NRG Energy

• Retain customers, enhance program participation, and maximize lifetime value through proactive, effective marketing programs. Collaborate across the organization.
• Increase revenue and grow the customer base by pioneering innovations, including customer referral programs, competitive takeovers, subscription offers, and attracting high-profile clientele through promotions such as American Airlines, United Airlines, and Delta air mile giveaways.
• Boosted email open rate by 10% and the click-to-open rate (CTOR) by 18%. Adept at A/B testing and multivariate design to create insightful dashboards.
• Tested social media programs, including banner ads on Instagram and Facebook

Marketing Manager, Retention and Customer Lifecycle

• Increased customer acquisition and retention by spearheading the expansion of the Retail East marketing program and adopting best practices.
• Successfully executed multichannel marketing programs, including direct mail, email, and social media platforms (Facebook, Instagram, and X) to maximize reach and engagement for high-value prospects.
• Streamlined marketing efforts to boost campaign volume, creating parallel workstreams for independent processes. Collaborated across the company, including with pricing teams, to seamlessly integrate marketing with new offer rollouts and pricing changes, shortening time to market.
• Optimized marketing spend by developing sophisticated performance attribution analysis frameworks and executing rigorous test-and-learn scenarios in concert with the analytics team.
• Expanded the company’s product portfolio to include electric vehicle (EV) charging and community solar. Increased market awareness and engagement for EV and developed customer onboarding and lifecycle management engagement practices for solar.

Marketing Manager, Product and Innovation

JBG Direct Consulting LLC

• Crafted and managed impactful digital and direct response campaigns, including compelling narratives and refined targeting methodologies. Drove unparalleled success in client relationships.
• Boosted client results through advanced attribution analysis.

Owner

MetLife

• Consistently surpassing ambitious sales targets, prioritizing customer satisfaction and meeting budgets. Led a high-performing multi-discipline team of four. Conceived and executed numerous impactful marketing strategies, including email and direct mail lead nurture initiatives and successful paid social media campaigns.
• Supported $105M in net written premium with a market-leading 14% customer acquisition cost (CAC), compared with an industry average of 45%.
• Orchestrated the delivery of over 120 finely-targeted direct mail campaigns annually by collaborating across all departments.
• Achieved an impressive 11% increase in customer participation rates by overseeing the development and implementation of an advanced predictive response model, leveraging machine learning algorithms.
• Bolstered agent new business, cross-sell, and win back through lead-nurturing initiatives.

Sr. Marketing Manager

• Championed the expansion and transformation of the MetLife Association and Affinity partnership program for voluntary benefits. Handled all account-based marketing (ABM), including event planning, sponsorship, onsite events, email direct mail, and newsletter content. Drove innovation and growth initiatives across marketing channels. Persuasively advocated for new programs, garnering support from legal departments, regulatory bodies, sales teams, and senior leadership.
• Supported the solicitation of associations by crafting and delivering business proposals, including marketing plans, calendars, and expected client and company investments. Thirty-five association partners included the American Federation of Teachers, the NRA, Scottish Rite (freemasons), and NASCAR.
• Revealed business insights on segment profitability by identifying and analyzing comprehensive success metrics and campaign KPIs according to risk, geography, and type of association.
• Revamped the pro forma evaluation of new associations by cleansing and analyzing member-level data and applying a basic response model to gauge the expected marketing return.

Senior Marketing Associate

• Drove sales and engagement by directing a dynamic team, including a data analyst, a creative specialist, and a financial analyst, engaged in mounting targeted marketing campaigns.
• Significantly elevated cross-selling opportunities, boosting policyholder retention rates to 88% from 75% (up to 93% in some segments.) Increased overall customer satisfaction as measured by survey data.
• Collaborated closely with the sales enablement team to optimize marketing efforts, amplifying both acquisition efforts and customer retention strategies.
• Secured funding in amounts of up to $500k for ongoing tests and pilot programs aimed at driving continuous improvement by delivering comprehensive reports and strategic insights to senior leadership.

Marketing Project Manager

I help companies grow, retain, and delight customers by designing and implementing innovative, data-driven multi-channel marketing and retention campaigns and building effective processes. 

I’m proficient in designing effective targeting methodologies, and leading prospects and customers on rewarding commercial journeys. An analytical problem-solver, I leverage expertise in A/B testing and multivariate design to develop comprehensive dashboards that suggest profitable marketing investment decisions.

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