Seneca College

Professor of Marketing

Intel Corporation

Leading Canada’s marketing strategy and campaigns for the gaming and esports segment at Intel. Planning Canada’s marketing activations and paid media executions and developing materials and content for our sales team.
Managing the co-marketing strategy for Intel’s B2C and B2B OEMs and Alliance partners in Canada. Leading strategic relationships with partners and creating joint 360 marketing campaigns. Co-developing innovative marketing programs that meet customers and Intel’s business objectives to drive growth and nurture partnerships.

Gaming and Partner Marketing Manager

BrainStation

I am a lead instructor in BrainStation's Digital Marketing Program. Through this 10-week part time program, I guide students through the fundamentals of Digital Marketing by providing them with real-world examples and case studies.

Digital Marketing Instructor

Upwork

Freelance Marketing Manager

Leading the PC marketing team in Canada.
Researching customer insights and target markets through close partnership with the sales, category, partners and customers
Design, development and execution of go-to market marketing plans for B2B and B2C customer segments.
Managing $5M+ USD marketing budget

Country Marketing Lead - Commercial & Consumer Personal Systems

-Development and execution of go-to-market  marketing plans either through our direct channels or indirectly through our reseller community
-Event creation/management to support new product introductions, C-level customer briefings and program announcements 
-Assessment of customer insights and identification of target segments for HP’s products, services or solutions offerings through close partnership with the sales force, relevant partners and customers
-Develop closed-loop post- analysis for assigned programs and recommend indicated actions to manager.
-Manage and develop reseller relationships while aligning their marketing activities with HP’s priorities and initiatives

Commercial Print Marketing Manager

ASUS North America

- Execute and administer channel marketing programs and communications; monitor, record and analyze ROI.
- Localize, customize and develop well-positioned sales/marketing tools for the channel customers.
- Monitor and maintain the ASUS brand across channel partner in-store and online merchandising.
- Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance.
- Coordinate with the Account Managers to plan and host events for the channel customers.
- Train channel partner and present to end-user at Trade Shows
- Participate in ongoing dialogue with the channel customers in conjunction with account managers

Channel Marketing Manager

CDW Canada

- Manage internal and external marketing strategy with eleven different vendors across various product lines.
- Create and develop new print services programs from design to implementation.
- Meets and exceeds revenue and marketing demand funds targets every quarter to date.
- Analyze and translate trends in the market to create marketing plans and increase revenue within CDW.
- Collects & manages product information, and details for CDW marketing vehicles
- Communicates internally new product, updates, promotions and program information
- Create and execute innovative, strategic business plans, while coordinating fulfillment of activities which comprise of customer demand generation, and CDW account manager sales engagement.
- Act as a liaison for the partner by evaluating customer reactions to marketing/sales programs, and offering advice in areas including, sales incentives/promotions, sales analysis, training, advertising, and communication.
- Analyze in-depth reports and data to stay current on competitive analysis, gain better insight on trends, and determine how to best forecast and formulate campaigns, product launches, and other impactful news.

Product Manager - Print, PC & POS

- Develops a sales funnel for Managed Print Services and Printing Supplies Replenishment Program
- Provide pre-sales assistance to CDW sales team to drive HP Printing and Supplies Business
- Provide Technical support and educate sales on value of HP Printing & Supplies
- Develop and operationalize HP Printing & Supplies processes
- Provide training to Account Managers
- Collects & manages product information, and details for CDW marketing vehicles
- Communicates internally new product, updates, promotions and program information
- Create and execute marketing and sales programs, incentives and events

Business Development and Product Marketing Specialist - HP Print and Supplies

- Co-train the new classes of Account Manager on HP’s processes, deal registrations. 
- Develop sales incentives alongside the HP EG Product Manager, create signage and track results
- Create and analyze sales reports to uncover trends, perform R.O.I. on marketing investments and to track promotions.
- Create and Co-ordinate events with our Marketing Communication department to ensure effectiveness and budget.

Product Marketing Specialist

Shoppers Drug Mart

- Interact with customers and manage customer complaints
- Work with fellow team members to ensure the store’s successful operation
- Delegate work for subordinates and ensure it’s completion	
- Create P.O.P displays for the sale items of the week	
- Ensure that advertisement P.O.Ps are displayed and up to code

Customer Service Manager and Supervisor

MPP Marketing Group Inc

- Business to Business advertising/print production sales	
- Prospecting/ New client development
- Account/ Territory management	
- Brand management
- Print industry experience

Account Manager

Innovative, results driven professional with 10 years experience in the tech landscape & 1.5 years of a marketing educator. Strategic and creative “out of the box” thinker who thrives on pushing the bar with tactics that are differentiating and results focused. Achievements include; integrated sales and marketing campaigns with key retailers, and unique opportunities to showcase brands with alliance/retail partners.

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