River Avenue Digital

River Avenue Digital brings clarity to digital marketing & client acquisition strategies, helping take digital marketing off of SMB's to-do lists.

Leading a dynamic team of creatives & strategists with a fervent understanding of what it takes to make businesses stand out from the crowd, we use technology to develop galvanizing relationships. These relationships positively impact the bottom line of law firms, real estate agencies, healthcare practices and other service-based industries.

Chief Executive Officer

New Avenue Foundation

Board Member

Converge Consulting - Digital Marketing

Provides leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and product pipeline to effectively scale.  

Promoted to COO from Vice President of Strategy and Development in October 2016.

Chief Operating Officer

Leadnomics

Set and achieved sales goals, developed targeted sales plans, provided measureable outcomes to increase brand awareness and sales opportunities. Expanded the market focus by building relationships with customers, agents, managers, and co-workers. Improved the efficiency of customer relationships by vetting, selecting, and administering a new CRM system. Collaborated with key executives and reported directly to the Chief Operating Officer.
-Accelerated sales cycle by 25% and increased access to decision makers by creating a social selling program model. Grew accounts in multiple high-growth verticals including property and casualty.
-Executed cross-team management with six full-time employees through the sales cycle of three new product lines for end-to-end delivery. Made key strategic decisions related to sales documentation, sales pitches, prospecting parameters, and marketing collateral. Monitored sales deadlines utilizing gap analysis for digital marketing products.
-Prepared sales forecasts, budgets, and other projections for projects as required. Utilized data to increase efficiencies and decrease costs to surpass company expectations, including decreasing legal fees by 60% company-wide.

Vice President of Sales & Account Management

EducationDynamics

As Director of Business Development & Product Marketing I lead a team that cultivated and maintained long-term client relationships. Identified, pursued, and closed sales for the entire suite of services and built a productive pipeline for each phase of the sales and marketing process for strategic accounts. Ensured successful delivery of contracted solutions according to client needs and objectives.  Product marketing responsibilities included growing product brands through hands on activities and fostered a culture of fast learning and continuous improvement within the organization. Enhanced company’s competitiveness within the market and drove profits for multiple divisions.

-Supervised, trained, and motivated 16 FTEs with 10 direct reports in the consultative digital sales and account management department. Oversaw nearly 1,000 total client accounts.
-Maximized new client opportunities and increased market share to existing clients. Retained 90% of current client accounts and grew them by an average of 40% through implementation of a client contact and campaign review program. 
-Developed marketing programs to be used in the digital and traditional B2B and B2C markets. Established project budgets and created proposals for executive level management.
-Managed the B2B and B2C marketing strategies for the Graduate School, International, and Consulting departments. Supervised all sales and marketing activities including positioning, messaging, public relations, market segmentation, and graphic design.
-Utilized search engine marketing and search engine optimization including: Pay Per Click advertising, social media outlets, e-mail marketing, and affiliate management to diversify traffic mix and rely less on organic search traffic. 
-Managed, trained, and lead a staff of five full-time marketing employees to identify new market opportunities and develop pricing strategies to maximize company profits. Identified and leveraged feature products.

Director of Sales and Product Marketing

Coordinated execution across functional groups including Business Development, Sales, Finance, Operations and Technology & Engineering Teams. Continuously improved product and delivered new consumer-focused solutions to create additional value to customers. Leveraged consumer insights, market needs, and go-to-market strategy to fine-tune product.
-Developed Cost Per Lead advertising model by collaborating with the IT and Business Leadership departments. Coordinated public relations outreach, technology, and regulatory impacts/quality of business requirements for international relations.
-Implemented product life cycle from strategy to execution, drove new product launches and product improvement metrics. Ensured key product features, processes, expectations, and performance was accurate, clear, and delivered consistently across departments. 
-Oversaw Profit and Loss of international products, monthly budget planning, and B2B and B2C SEM strategy. Served as the International Liaison on the EducationDynamics Board of Advisors to drive the strategic direction of the company.

International Product Development and Marketing Manager

Federal Reserve Bank of Philadelphia

Managed the Philadelphia Fed’s Check 21 initiative (electronic check presentment).  Responsibilities preformed in support of Check 21 included conducting pre-sales, implementation, and post-sales communications activities for customers of check imaging products. Served as the liaison between operations and the customer while managing the entire customer experience.

Check 21 Product Manager

Responsibilities included overall management of www.philadelphiafed.org, which involved strategic direction and planning, online and offline marketing, writing and copy editing, developing policies and procedures, project planning and management, content coordination, style conformity, contingency planning, and information security responsibilities.

Web Site Manager

Responsibilities included leading various media campaigns, coordination of time-sensitive economic releases and news conferences, general public relations, external web site support, writing and copy editing, crisis communications, and Y2K department coordination.

Public Relations Specialist

Leading a Team of All-Star Marketers | Fractional CMO | CEO of River Avenue Digital | Bringing Clarity to Small Business Marketing

My name is Josh Irons and I love growing businesses and developing successful teams.  

I’m a seasoned digital executive, leader and strategist with nearly 20 years of experience online.  Digital marketing strategy, sales leadership, team building, strategic relationship management, public relations, and product management in both small and large companies separate me from the masses.  A diverse background gives me the unique ability to manage multi-discipline projects and navigate complex challenges.

I identify growth opportunities using relevant data to effectively and decisively execute on opportunities.

A few more things...
✔ Credit doesn't matter.  I just want to win.
✔ I speak marketing, sales, finance, technology, and needy client.  I'm able to bridge the gaps that cause organizational inefficiencies.  
✔ I'm not afraid to make difficult decisions.  I actually enjoy it.
✔ Data.  I can never have enough.
✔ You want me on your Quizzo team.

The things I'm good at:
✔Team Building and Optimization
✔Sales Leadership
✔Digital Marketing Strategy
✔B2B and B2C Marketing Strategy
✔Sales Operations Strategy
✔Product Management
✔Budgeting
✔Managing P&L
✔Consultative Sales
✔Strategic Communications
✔Strategic Account Management
✔Lead Generation Program Development
✔Strategic Partnerships
✔Digital & Mobile Advertising Sales
✔Data Analytics
✔Public Relations Strategy

Meeting new professional contacts is fun.  Reach out if you want to talk about business, marketing, technology, baseball, or smoking a brisket.

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