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Joshua Oakes

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I won’t stop saying it: Understanding your customer is always the most important thing. It is the only way to drive sustainable outcomes. Everything else is an accident. Want to talk? https://whofirst.link/schedule I help companies: • Diagnose problems with their personas and break out of the Persona Trap • Understand their customers using the Who First framework • Create Audience Profiles to capture that understanding • Apply their Audience Profiles to drive outcomes • Measure the impact of their customer understanding • Equip the entire company to participate and make use of customer understanding How: 1. Assessments that deliver expert insight into what you're doing well and what you need to improve. 2. Engagements to help you create Audience Profiles, help you put them in action, and measure your outcomes. 3. Advising and Consulting for executives and founders building customer understanding into their orgs. More about Who First: who-first.co More about me: joshoakes.com

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