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For as long as I can remember, I’ve been interested in organizational structure and the kinds of social behaviors that help companies grow. I am the founder and CEO of ForceBrands and PINATA, two companies that are unique in the world of recruiting and hiring. I founded ForceBrands in 2007 with the launch of BevForce, a hiring resource with an exclusive focus on the beverage industry. The success of BevForce evolved into the expansion into the food, beauty/wellness, and cannabis industries. With the understanding that people are a company's greatest asset, ForceBrands offers executive search services, board of director assembly, and a digital job board that services its industry-specific divisions: BevForce, FoodForce, BeautyForce, HerbForce, and now PetForce. ForceBrands specializes in working with emerging and enterprise consumer brands to help build world-class teams while also elevating professionals at all stages of their careers. I attribute the company's success to the unique qualities and dedication of the people involved. After years of building relationships with companies of all sizes, I saw a need among clients for a better solution to external field staffing. Enter PINATA. PINATA is a hiring platform with the mission to unleash the potential of brands and individuals through a data-driven community that elevates the freelance workforce. PINATA aims to revolutionize field marketing by utilizing a multi-sided marketplace across both web and mobile. PINATA has connected thousands of brands, agencies, and freelance ambassadors across the country by harnessing time-saving software, curated local partners, and powerful data to maximize field marketing efforts.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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