Josiah L.'s Linkedin Analytics

A marketer who loves experimenting, because we don't truly understand what we've never experienced. 𝐖𝐡𝐚𝐭 𝐈'𝐦 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧: Bootstrapping Ponder - https://ponder.land. Build and manage your own research participant panel. For those who are deeply curious about their customers’ why. 𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐈'𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐚𝐭/𝐨𝐧: Youfoodz, Ladbrokes, The University of Queensland, BCF, Flight Centre Travel Group, Tammy Fit, Michael Hill, Pizza Capers, Donut King, Brumby's. 𝐖𝐡𝐲 𝐈 𝐩𝐢𝐯𝐨𝐭𝐞𝐝 𝐭𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Ads were expected to spearhead business growth in nearly all of my previous roles. Product marketing was always an afterthought for new product launches. Frustrated by the lack of focus on business and marketing fundamentals, I transitioned from PPC to Growth, then to Product Marketing to take on these aspects. I’m now a huge advocate for marketers to gain experience across all business aspects through work or side hustles. To go beyond being a “T-Shaped Marketer”. This way we can make the most of what the Product & Engineering teams have already built, and guide everyone to contribute to business growth as a collective movement. 𝐎𝐭𝐡𝐞𝐫 𝐥𝐢𝐧𝐤𝐬: How I proposed to my gf via a Facebook ad in 2016: http://bit.ly/FBAdsProposal My FB Messenger CV Chatbot from Feb 2018: http://bit.ly/JosiahCVChatbot Other content: https://linktr.ee/josiahlau