FundingPips

Writing and editing all sorts of content.

Content Writer & Editor 

Upwork

•	Crafted high-impact content for global clients across finance, Fintech, crypto, AI, and iGaming, tailoring tone and depth to diverse audiences (investors, developers, consumers)
•	Simplified complex topics like DeFi protocols, algorithmic trading, and AI integrations into engaging articles, whitepapers, and social media content
•	Optimized content for SEO and thought leadership, driving organic traffic and brand authority for clients through keyword research and data-backed insights
•	Collaborated with founders and marketing teams to align content with business goals, from lead generation to product education
Key Contributions:
•	Delivered 50+ articles with consistent 95% client satisfaction rate (maintaining Upwork Top Rated status)
•	Increased a client's blog traffic by 40% in 3 months through strategic keyword targeting
•	Developed a content framework to scale output for enterprise crypto clients

Senior Content Writer (Business, Finance, Fintech, Crypto, Tech & iGaming)

iBTC

•	Partnered with the CTO to distill complex DeFi concepts into clear, compelling messaging—enhancing investor understanding, user engagement, and brand visibility.
•	Developed long-form, search engine optimized (SEO) articles that contributed to high-ranking performance on keywords related to Bitcoin DeFi.
•	Optimized iBTC’s content to rank not just in search engines but also in LLM responses by using structured data, conversational Q&A, and deep topical authority on Bitcoin yield strategies.
•	Took a lead role in crafting and editing the company’s whitepaper, ensuring technical accuracy and clarity while aligning with marketing goals.
•	Created and edited blog posts, email campaigns, and social media content to drive user engagement and increase brand visibility.
•	Conducted keyword research and analysis to strategically position dlcBTC content for improved search engine performance.
Achievements
•	Translated iBTC’s complex Bitcoin DeFi protocols into accessible content that educated investors—directly contributing to $8M in pre-seed funding, with multiple backers citing my whitepaper and articles as key to their investment decision.
•	Successfully boosted dlcBTC’s visibility, resulting in top rankings for competitive Bitcoin DeFi-related keywords.
•	Integrated traditional SEO with LLM optimization and positioned iBTC content in AI-generated answers across platforms like Google Overviews, ChatGPT, and Perplexity.

Marketing Content Specialist

CoinGecko

•	Crafted detailed search engine optimized and relevant content for CoinGecko.com.
•	Queryed the blockchain using blockchain explorers to extract detailed information about transactions, fees, addresses, block speeds, and Total Value Locked (TVL). 
•	Created comparison tables to highlight trends or patterns in my content, making it easily readable and authoritative. 
•	Customized information, wording, and voice to create interesting content for different audiences.
•	Utilized proofreading and editing systems to eliminate errors in the final copy.
Achievements
•	Ranked on the first page of Google through optimizing content for search engine rankings following SEO best practices.
•	Enhanced consistency across company publications, maintaining messaging and brand guidelines for each product.

Lead Content Writer

DefiPedia

•	Led creative process and daily workflow using productive planning, self-motivation, and prioritization.
•	Developed campaign content for customers in different industries.
•	Created and presented drafts and ideas to clients for review.
•	Answered community questions about blockchain, crypto, web3, NFT, metaverse, and DeFi to satisfaction.
•	Translated complex technical content into easily understood and engaging copy.
•	Wrote thoroughly researched, helpful content geared toward search engine visibility.

Content Writer & Editor

Espeo Software

•	Targeted sales messages to specific consumers, varying tone and language use.
•	Presented advertising information using clear and creative language.
•	Created and presented drafts and ideas to clients for review.
•	Created error-free, professional copy with writing, proofreading, and editing abilities.
•	Revised written material, incorporating technical feedback and creative changes.
Achievements
•	Designed brochures and supporting materials that contributed to maximum capacity attendance at sales prospecting events.

Parttime Copywriter/Editor

Business Blockchain HQ

•	Coordinated timelines, resource requirements, and budgets for copywriting projects.
•	Prepared high-quality written copy by carefully creating, proofreading, and editing work.
•	Boosted the success of copy by incorporating particular words and information, including SEO keywords.
•	Created content for newsletters, blogs, and website pages for diverse customers.
•	Enhanced work with pictures, graphics, and videos in line with project scopes.
Achievements
•	Trained a team of 6 writers on SEO optimization which increased efficiency in work delivery.
•	Surpassed 75% customer success rate.

Content Writer

Fairlay

•	Crafted detailed, search engine optimized and relevant content for Fairlay Shift Exchange.
•	Customized information, wording and voice to create interesting content for different audiences.
•	Proofread colleagues written work to increase quality and reduce errors.
•	Used content management tools to curate materials and eliminate inaccurate pieces.
•	Explained complex information to clients in an easy-to-understand language. 
•	Edited content for junior writers.
Achievements
•	Catapulted audience engagement by 75% by enriching content pieces.
•	Commended by the team lead for showing enthusiasm and willingness to go over and above to perform allocated duties.

SEO Content Writer

RedPulse media

•	Created content about market events to influence Chinese firms in finance, technology, Internet, AI, macroeconomic, and consumer sectors.
•	Assisted in development and implementation of editorial priorities.
•	Posted content online and updated landing pages, resource pages and other digital collections.
Achievements
•	Oversaw edits of content for presentation on company website and social media channels to improve readability.

Market Research Analyst

•	Created articles on Blockchain technology by conducting thorough research and reviewing knowledge-based resources.
•	Interviewed SMEs, collected information from reliable sources and created accurate content.  
•	Collaborated with clients to produce detailed and valuable case studies.
Achievements
•	Simplified complex concepts and processes to maximize readability.
•	Brainstormed new approaches and ideas to improve content strategies.

Freelance Writer

I'm a content mastermind who turns scrolls into clicks, clicks into conversations, and conversations into conversions. I also have a knack for simplifying complex concepts into clear, engaging language.
With 7+ years of content writing experience, I have an innate sense of what makes people read, watch, like, share, and act. 
I’m fuelled by cutting-edge ideas, obsessed with trends, and fluent in the language of tech, blockchain, AI, Fintech, Finance, iGaming, FX, and Business.
I have a knack for simplifying technical content into clear, easy-to-understand language, and I’m experienced in content management software tools, such as Webflow, Jira, Basecamp, Notion, Figma, Coda, Trello, Slack, and WordPress and more. 
I can adapt my writing style to different mediums and audiences to produce blog articles, social media posts, email newsletters, reviews, press releases, eBooks, event notes, course content, and website content.

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