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In my role as CRM audience manager I'm responsible for growing customer knowledge and leveraging that knowledge to grow CLV for members of Praxis' loyalty program (3M members) by segmentation and personalization. During my time at Praxis: - Loyalty memberships grew from 500k to over 3M - Successfully grew email revenue from newsletters by segmentation and personalization - Optimized several, existing lifecycle campaigns - Launched several successful, new automated campaigns
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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