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Helping B2B SaaS companies get more customers with advanced product market adoption and customer acquisition approach. I am a result-oriented and data-driven person focused on growing SaaS products. Since 2011, I have improved marketing activities and results of the following companies: ActiveCollab, Karma CRM, Joberty, Productive.io, Vacation Tracker, IdeaBuddy, Sheba Medical Center, Swiss Medica, Schmetterling Reisen. Specialties: Data Management & Analytics - I perform a detailed analysis of the website, product, competition, and customers to make the right marketing decisions. Product Marketing - I gather the facts and data to identify key objectives and develop the right strategy. I'm working closely with product development, sales, and marketing teams to figure out what triggers customers to buy so they can market smarter. Customer Acquisition - I combine a wide range of activities to create a comprehensive customer acquisition strategy, achieve lower customer acquisition costs, better LTV through lead generation best practices (SEO, PPC, CRO) and advanced analytics. Marketing Automation - I'm helping SaaS products in turning free trial users into paid customers using data-driven marketing decisions. I'm using marketing automation to nurture users with behavioral segmentation and predictive modeling. Project Management - I'm organizing the team, creating processes, and reducing project execution cycles. If you want to collaborate, 📧 me at [email protected]
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