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Joy Abdullah

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Most Professional Services Business owners struggle with creating a marketing strategy that finds the right mix between building authority and showing the value of their services. And let me tell you this, that it is quite easy to achieve consistent growth when they actually utilise the key uniqueness of their business. The fact is Professional Service Businesses are built on relationships and to do that the approach needs to be "Human centric”, because as per science "humans" make decisions based on their emotions. This makes “people" who use your services, people who work for you, and those who are associated with your business, at the center of everything you do. Right from how you develop your offers, to how you market them, and to how you trigger those emotional decisions in your potential clients. I started Humanizing Business to help business owners champion the human factor in their marketing. I believe we can do better than the status quo when it comes to creating marketing strategy, branding and content strategy for your business. And I want to help you achieve it. I work with my clients as a partner who understands their consumers and create strategies to trigger the right emotions and makes the right connections that deliver sustainable results for their business. Hello, I’m Joy and I run a strategic marketing consulting business that helps you achieve 3 essential business KPIs: 1) revenue growth 2) reduced client acquisition cost 3) growing brand preference With 35 years of marketing and content strategy experience I help businesses achieve consistent and sustainable growth through growing communities on the strength of genuine, trusting relationships. DM me and let's work together.

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