Exponent

Content Strategy & Operations Manager

Joyce Chou, LLC

SEO Content Strategist, Writer, & Editor

Demand Curve

Demand Curve provides a world-class marketing course to help startups acquire customers and grow their revenue. I wrote and edited curriculum, blog posts, playbooks, and other resources for founders and marketers, including:

• Growth Newsletter - I curated marketing tactics and news for Demand Curve's weekly newsletter (issues #44-132), helping grow its readership to over 78,000 subscribers.
• Growth Program - I researched, wrote, and edited key lessons in Demand Curve's growth marketing curriculum, including its modules about market and customer research, competitor research, content marketing, YouTube ads, Facebook/Instagram ads, SEO, and branding.
• Own the Inbox Sprint - I researched, scripted, and created slides for Demand Curve's video course about email deliverability, taught by Drew Price.

Senior Content Lead

PodReacher

I worked with freelance writers to turn client podcast episodes into thoughtful, SEO-friendly show notes and blog posts.

Show Notes Editor

Compose.ly

Compose.ly is a B2B content creation platform that matches businesses with vetted freelance writers and editors. I managed Compose.ly's content strategy as its one-person marketing department. 

• Drafted, commissioned, and edited original keyword-targeted content, including blog posts, guest posts, landing pages, and lead magnets
• Executed email marketing and outreach/link-building strategy
• Conducted SEO keyword research and competitor analyses
• Monitored site metrics to track traffic and user behavior
• Managed freelance and contract workers across various functions, including WordPress development, design, and social media/outreach

Major accomplishments include:
•  Led the “Content Blast” project, in which I edited, reviewed, and published 114 blog posts commissioned to freelance writers over a 9-week span. This resulted in +391% growth in organic traffic within 9 months.
• Established customer review process to gather reviews from Compose.ly’s writers, editors, and clients. 
• Hosted internal teambuilding activities to boost team morale! E.g., trivia and contests

Tools: Google Analytics, HubSpot, Ahrefs, SEMrush, Trello, Loom, Google Workspace (G Suite), Confluence

Content Marketing Strategist

Taroko Software

Taroko Software develops, markets, and sells profitable web applications for consumers and businesses, including Resume Genius, Legal Templates, and Compose.ly. I transitioned to working full-time on Compose.ly after more than a year working on Taroko's various products.

Tools: Google Analytics, Ahrefs, SEMrush, AccuRanker, Trello, Google Workspace (G Suite)

Digital Marketing Specialist

Fulbright Foundation For Scholarly Exchange

As a global leader in cross-cultural and educational exchange, the Foundation for Scholarly Exchange (FSE) has financed over 1,600 Taiwan grantees to the U.S. and more than 1,300 U.S. grantees to Taiwan. 

As Program Assistant, I focused primarily on creating onboarding materials and leading communications for the 2017-2018 cohort of English Teaching Assistants (ETAs). I also helped introduce ETAs to Taiwanese culture.

Because of visa/immigration challenges, I could not continue the role long-term. However, my time with Fulbright provided a memorable cross-cultural work experience—I learned to adapt to sudden changes and strengthened my communication skills.

Program Assistant

Reasoning Mind

Reasoning Mind is an education technology nonprofit that designs interactive, online blended learning programs for mathematics. In this role, I:

• Developed relationships with Houston area foundations and individual donors
• Drafted and edited grant proposals and reports for philanthropic gifts as large as $500,000
• Managed donor database and individual donor campaign

These experiences set me up for a career in content marketing—I learned the importance of understanding your target audience for more impactful messaging, and I also developed a thick skin for rejection.

Development Associate

Supported by the U.S. Department of State, Fulbright's English Teaching Assistant (ETA) Program places grantees in overseas classrooms to provide assistance to local English teachers and serve as cultural ambassadors for the U.S. 

I taught English to grade 1-6 students at Jifeng Elementary in Taichung, Taiwan, and also facilitated day-long English "camps" with other teachers across Taichung County. From July to August 2015, I served as a Fulbright Summer Assistant in helping prepare incoming ETAs during orientation.

My biggest lessons: tactful cross-cultural communication and relationship building!

Fulbright English Teaching Assistant / Summer Assistant

Feminist Economics

Feminist Economics is a peer-reviewed journal that provides an open forum for dialogue and debate about feminist economic perspectives. By opening new areas of economic inquiry, welcoming diverse voices, and encouraging critical exchanges, the journal enlarges and enriches economic discourse. 

• Assisted with the drafting, proofreading, and editing of academic and event materials
• Assisted in preparation for international workshops and conferences
• Responsible for creating and editing website content and social media outreach

Editorial Intern

Hey there! I'm Joyce, and I’m a curious person with a deep love for learning. 

My curiosity has led me to teaching overseas, nonprofit grant writing, SEO, and growth marketing. The common thread through it all is my deep interest in people and communication—which probably explains why I landed in content marketing. 

These days, I provide fractional content marketing services, with a specialty in SEO and email marketing. I especially love working with bootstrapped, mission-driven companies aiming for content-led growth.

Here’s how I can help your business:

🧠 Content Strategy - For businesses that are struggling to see results from their existing content, I give guidance and direction. Think SEO content audits, keyword research, competitor analyses, and customer research.
⚙️ Content Operations - I help build and manage effective freelance teams to execute your content strategy. 
✏️ Writing & Editing - I excel in researching complex topics and then sharing that information in an understandable way.

If you’re interested in working together, feel free to send a DM 👋

“As leaders, part of our job is to break people's frames. … If you are able to reset frames for people, they're able to then see through that new lens.”

It’s been a minute since I did marketing-centric sketch notes! Here are some of my favorite takeaways from Marketing Against the Grain’s recent conversation with Wes Kao:

→ Great leaders break their team’s frames. That is, they help their teams see things from new perspectives, which can often raise their standards.

→ There’s a difference between strategy and strategic thinking. First, there’s strategy—the high-level thinking and planning involved in tackling a certain problem or project. Strategic thinking, on the other hand, is all about the details of execution. You might use strategy for monthly, quarterly, or annual planning, but strategic thinking is used on a daily basis.

→ To give more effective direct feedback, use the TACS framework. That is, make your feedback tactical, actionable, concrete, and specific.

P.S. If you have any podcast recommendations, please feel free to share ‘em with me! Always looking for new brain food 🤓

Joyce Chou

I’m a curious person with a deep love for learning. 

Content marketing represents the intersection of two of my biggest interests: writing/communication and the social sciences. I enjoy diving into keyword research and poring over website analytics just as much as I enjoy writing, editing, and optimizing content.

In my work as an SEO writer and editor, I’ve produced high-ranking content for B2B, B2C, and SaaS companies. For samples of my work, check out my portfolio at joycechou.contently.com

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