Joyce Mackenzie Liu's Linkedin Analytics

Joyce is a Modern CFO and CEO of Pegafund, a business that provides fractional CFO services and leadership upskilling to high growth, investor-backed software businesses. With 20 years of experience in the financial services industry, she has worked with, invested in, and advised over 100 businesses across Europe, UK and the US, ranging from startups to publicly traded companies. She is passionate about helping entrepreneurs, operators, and investors make better, faster decisions through strategic finance and data. Joyce leverages her expertise of the financial markets and software industry. She also supports entrepreneurs through direct investment and advisory, in addition to sharing her insights through various platforms, such as her Substack newsletter Designed to Scale as well as CFO Connect, Chargebee, Forbes, Ivey Business Review, Tech EU, SaaStock, SaaSiest, and Slush. Joyce is a lifelong learner and entrepreneur at heart, who gets excited by obsessively curious, global-minded, talented people.