João Paulo Melo's Linkedin Analytics

I am an industrial designer, graduated from the Faculty of Fine Arts of São Paulo in 2006. During this time, I collaborated with companies in both the automotive and nautical industries. In 2008, I began my journey at the Fiat Design Center in Brazil, the brand's only studio outside Italy, where I focused on visualization design. In 2013, seeking new challenges, I relocated to southern Brazil and joined Marcopolo S/A, one of the world's largest bus manufacturers, where I was responsible for the creation and development of new products. After an enriching 8-year experience at Marcopolo, I transitioned back to automotive design with Renault. Although my time there was brief, it was pivotal in my career. Soon after, I was invited to join Arrow, a mobility startup, where I currently lead the development of a 100% electric vehicle. Today, I hold the position of company leader, overseeing both product design and marketing. Alongside my role at Arrow, I also offer consultancy services in product design and am the designer behind the new StockCar 2025 models, Brazil’s premier motorsport category. Furthermore, I am leading a new venture in the recreational vehicle market with SAV Motors do Brasil and the DuoExo Project.