JP Tucker's Linkedin Analytics

Hi, I’m JP, founder at Optidan AI. With over two decades in retail and e-commerce (Dell, GSK, Beiersdorf, Perrigo, Hello Drinks - (exited), I’ve worked across supply chains, sales teams, and digital platforms. I’ve seen how the most common operational issues can quietly erode performance, especially around content, product visibility, and the digital shelf. Today, I lead Optidan AI, where we help mid to large online retailers unlock better outcomes from their product feeds. Our focus is content performance, but our impact is broader, it touches search, speed to site, workflow efficiency, and conversion. This is an Agentic AI Platform that was built out of a real problem I experienced in my first startup at Hello Drinks, where we optimised 7k product pages in 3 months, today we can deliver this live to a website in a couple of days. We work with businesses sitting on tens of thousands of SKUs, many of which have limited or duplicated content. These issues can directly impact search rankings, bounce rates, and revenue. As retailers prepare for the next wave of AI-led discovery, many are realising their current systems were never built for this kind of scale, speed, or structure. We integrate across platforms like Shopify, Salesforce Commerce Cloud, BigCommerce and custom CMS setups. Whether it’s apparel, electronics, fashion, grocery, liquor, furniture, or health and beauty, content structure and speed to site matters.” Search has changed. Tools like ChatGPT, Perplexity, and Google SGE are now acting as AI agents that filter, recommend, and rank your products before a customer ever visits your site. If your content isn’t readable, structured, or intent-led, you’re not just missing visibility, you’re missing opportunity. That’s where we come in. We help teams: > Turn raw product data into high-performing, brand-aligned content > Optimise content for SCO (Search Content Optimisation) across AI search platforms > Build scalable workflows to manage large feeds efficiently > Reduce time-to-site and increase discoverability > Deliver measurable improvements across traffic, conversion, and internal ops Beyond the tech, I’m someone who genuinely loves retail. I’ve always enjoyed solving problems, connecting with people, and looking for that simple tweak that unlocks something bigger. I’m not here to overcomplicate, I’m here to support, share insights, and create room for growth with less noise and more focus. If you’re navigating similar challenges, or just want to talk through ideas, partnerships, or potential collaboration. I’m always happy to connect.