JP Werlin

Pyrezo

We help property owners know what needs to be done in order to make structures more wildfire resilient. From homeowners to HOAs, property managers to fire jurisdictions - we help provide actionable intelligence on how to lower any structure's wildfire risk profile.

Our AI-powered wildfire risk assessment analyzes images of your property and recommends the most accessible and impactful wildfire mitigations. Using verifiable on the ground image capture technology, artificial Intelligence identifies vegetation and the built environment on and around structures which increase the risk of wildfire loss.

Our easy to understand Wildfire Risk Reduction Report™ provides science-based mitigation recommendations prioritized to achieve the greatest fire safety benefits at the lowest cost.

CEO and Co-founder

Formations

Formations is the single most interesting financial management company on the market. Formations is on a mission to radically change the financial wellbeing of millions starting with full-time self-employed individuals.

Advisor

Pipeline

In March of 2022, Pipeline CRM was acquired by SaaS.group.

Chairman of the Board | Co-CEO

Establish the vision for PipelineDeals. Serve our team in order for them to achieve their objectives. Early days was the primary one responsible for Sales and Marketing, Business Development, Legal and Accounting. Worked with the engineering and product teams to align product vision and prioritize the product road map.

Co-Founder

Downtown Ecommerce Partners

www.downtownecommerce.com

Boutique firm specializing in ecommerce strategy, marketing, design and development.

Sold Downtown Ecommerce Partners to new ownership in July 2011.

Advisory Board

SearchMarketing.com

Sold to ChannelAdvisor July 1, 2005. See www.channeladvisor.com/search.

VP of Strategy and Business Development

GSI Commerce

Took the concept of online marketing from simply outsourced affiliate management to a a multi-channel demand generation program driving large percentages of GSI partner revenues.

Director, Online Marketing

Overstock.com

- Responsible for establishing sustainable relationships with web entities (MSN, AOL, Yahoo!).
- Began Overstock.com's keyword search program.
- Managed Overstock.com's Partner Program - grew drop ship vendors and drop ship related revenue.

Director of Online Marketing

Gear.com

Devised early strategies to align supply with demand via pricing.

Velocity Manager

Beauport Expedition Ship

Responsible for general yacht maintenance and service. Provided light engineering duties while underway.

Deckhand

Lockheed Martin

Managed the cost and schedule for numerous commercial and government space programs. Primary focus was introducing a new type of performance measurement within the common satellite products groups to reduce non-recurring engineering costs.

Cost and Schedule Control Manager

I really enjoy building businesses that deliver value for others while being part of a team that consists of smart, motivated and kind people.

I endeavor every day to leave this place better than I found it.

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