Jill Ransome's Linkedin Analytics

Full stack go to market executive with notable senior roles in marketing, communications, business development, and executive leadership. A creative leader with ongoing successes through a combination of industry knowledge, strategy, brand development, story-telling, multi-channel marketing, campaign management, and demand gen with a strong understanding of sales pipeline, key drivers and the role of marketing at each stage of buyer journey. Passion for transformative and start-up organizations - establishing brands and driving growth with superior project management and problem solving capabilities. Change agent that works well under pressure and easily adapts to shifting priorities to meet marketplace and business objectives. Specialties: B2B, strategic planning, marketing campaign optimization, brand equity, budget development and management, lead generation, performance marketing, sales funnel management, proposal development, business development, website strategy & development, social media, search engine optimization (SEO), search marketing and paid advertising, event management , content strategy, partnerships & alliances, marketing analytics, digital media, sales & negotiation, customer acquisition & retention, customer experience, research, email marketing, public relations, analyst relations, product marketing, customer segmentation and analysis, leadership and staff development. - Data-driven and results-focused practitioner who builds high performing marketing teams focused on metrics, KPIs and goals. Leverages analytics and reporting tools, to enable successful navigation. - Defines strategy and execution plans for demand generation, market awareness, customer acquisition, and retention while maintaining focus on brand - with storytelling at the core. - Leverages Account Based Marketing (ABM) to zero-in on the right accounts and then leverages the latest growth marketing tactics to generate demand through storytelling and integrated marketing tactics. - Believes that organizations are one revenue generating entity and that silo'd views between marketing, sales, customer success, and channel only fuel conflict. Together these functions should be working together to drive measurable and impactful outcomes.