Jennifer Roebuck

HoudiniSwap

Chief Marketing Officer

Tortilla Mexican Grill

As Co-Founder and marketing advisor of Tortilla Mexican Grill since its inception nearly 19 years ago, the journey has been humbling and insightful. Many of the early employees are still with the business and some have returned after many years. We are navigating a period of expansion where we need to modernise the brand, evolve the food and develop a new customer experience. I am involved in all three of those initiatives as the voice of the customer and brand strategist along with leading on commercial performance from an omnichannel perspective. 

Competencies: Marketing Leadership, Hospitality Management, Consumer Brand Building

Our story - https://www.tortilla.co.uk/our-story/

Co-Founder & Advisor 

Metaversal

CMO for an emerging technology venture studio and asset management fund focused on creativity and ownership in Web3 / crypto.

Interim CEO / Chair for Lumen Studios & Lumen Prize - I led the development of a recently acquired digital art and technology company to understand the best path for the business to scale from a non-profit into a commercial enterprise along with supporting the business during a time of transition as the venture studio evolved and the business needed to be spun out as an independpent entity.

Venture CMO

Fossil Group, Inc.

Marketing & Web3 Consultant

Ted Baker

As the Chief Customer Officer at Ted Baker, I had the exciting opportunity to lead global eCommerce, brand strategy, global marketing, and consumer insights. The role involved developing an innovative brand strategy that significantly boosted our market presence. One of my proudest achievements was spearheading efforts that resulted in a remarkable 25% increase in online sales within just one year. This success was complemented by implementing targeted digital marketing campaigns that enhanced customer engagement and elevated our brand awareness by an impressive 30%. 

Through extensive analysis of consumer insights, I identified key trends that allowed us to improve customer satisfaction scores by 20% year-over-year. Collaborating with talented cross-functional teams was critical; we streamlined our marketing efforts across various channels which not only reduced costs by 15% but also amplified campaign effectiveness. Additionally, launching unique consumer engagement programs led to a fantastic 40% increase in social media interactions. 

Skills: Digital Marketing Strategy, P&L Management, Consumer Insights, Brand Positioning, Innovation

Chief Customer Officer

Digital, E-commerce and Consumer focused Non-Executive Director at Ted Baker PLC. Member of the Audit Committee and Nominations Committee.

Non Executive Director

SEPHORA UK (Feelunique)

(Feelunique) 
Responsible for consumer strategy, brand marketing, performance marketing ( acquisition & retention), merchandising, and user experience. I also oversee commercial performance for the UK and International excluding China and France.
Operating board member / Audit committee

REVL LTD

Mobile first platform focused connecting consumers with the hospitality and entertainment industry through data and machine learning.

Co-founder & Chief Marketing Officer

MarioTestino+

Client list included:

Omorovicza ( Advisory )
Frescobol Carioca ( Advisory )
Mario Testino + ( Brand strategist - 3INA - JV between Mario & Tom Singh )
Cult Beauty - Growth Advisor
Warehouse - 2012 - Ecommerce & Marketing Director.

Strategic Advisor

French Connection

Responsible for Marketing, PR and Ecommerce for French Connection Globally.

Multichannel Marketing Director

Summary: Responsible for management of French Connection Group Global Ecommerce & Direct Marketing.

Director of Ecommerce & Digital Marketing

Chief Marketing & Digital Officer / NED - Innovation / Ecommerce / Retail / Consumer / Top 100 Fashion Tech. Web3 - CPG 🎈 Mentor | Blox Mentor | FWB Member | Real Vision Member - JROE.ETH

I help ambitious teams leverage creativity, growth strategy, and emerging technology to deliver commercial impact. I'm either an entrepreneur or an intrapreneur—I'm content with either 🥰.

My experience spans pure-play eCommerce, omni-channel businesses, and frontier-tech scale-ups. While I enjoy all three, the past five years have been dedicated to crypto, Web3, blockchain, and AI.

Over my career, I've led multiple businesses through growth, exits, and turnarounds. My strength lies in the growth phase—scaling a business from £1–2M to £100M+—and I'm equally comfortable operating in both consumer and B2B markets.

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