Harvard Business Review

Member of the Harvard Business Review Advisory Council, an online research community of business professionals, where members have the opportunity to share their views and opinions with peers and the staff of Harvard Business Review for insight that will shape the magazine, website, books, and other research content.

Advisory Council Member

Sharpist

Head of Special Projects

Content Team Lead

Sharpist is the outcome-driven people development platform powered by coaching.

Sharpist creates 'aha' moments at scale. We build the mobile platform that helps professionals pursue their careers with greater engagement, focus, and productivity. Our turnkey learning and development solution combines 1:1 video coaching sessions with continuous micro-learning exercises. In a nutshell, Sharpist lets organizations scale worldclass executive coaching to their entire workforce.

Content Partnerships Lead

BETA Contemporary

BETA is an art gallery that represents artists who explore inter-disciplinary and experimental approaches in their practices. Founded in Berlin 2020, we produce solo and group exhibitions, and assist in building new collections of contemporary art. Berlin, renowned for its avant-garde spirit, served as an ideal incubator for BETA’s formative years, providing a fertile ground for experimentation and collaboration.

Now permanently based in Barcelona, BETA is positioned at the intersection of tradition and innovation within one of Europe’s most dynamic cultural hubs. The gallery continues to showcase a program that focuses on nurturing ambitious projects by both local and international artists, expanding their presence on the global stage.

Co-Founder & Managing Director

Aklamio

Content strategy and production lead for all of Aklamio's B2B Marketing channels. 

Copywriting for Branding and UX, ensuring quality and consistency across all Aklamio products and interfaces in 7 languages.

Branding: Developing the Aklamio brand and ensuring brand consistency by developing brand values, tone of voice and editorial guidelines. 

Website relaunch: Served as creative agency liaison for the redesign of the Aklamio website. UX research + copywriting.

UX & Product Copywriting: I have written copy for a variety of Aklamio's partner-facing (B2B) and consumer-facing (B2C) products and interfaces:
- www.aklamio.com
- Aklamio Partner Interface
- Aklamio Omnichannel Back Office
- Aklamio Help Center
- Aklamio CRM cycle

Technical content- and copywriting:
- Product integration guides
- Analytics documentation
- Release notes
- Case studies

Sales & Marketing:
- Lead generation and lead nurturing: Internal sales enablement content database for accelerating sales cycle, including industry reports, case studies, onboarding documentation, technical guides, best practices. 

- PR outreach: Published market research, databases, and industry reports with PR agency. Ghost-writing branded content, guest articles, and press releases.

Senior B2B Content Manager

Retail industry lead - Responsible for all accounts in DACH, US, UK.

- Developed user acquisition strategies for enterprise partners including Groupon (DE), GoDaddy (UK), Autodesk (US), El País (ES), among others. Achieved an 18% increase in partner account performance overall within 6 months as Senior Key Account Manager.

- Defined and rolled out Key Account Management processes for ES & UK Key Account Management teams.

- Developed internal analytics tools and dashboards for Partner Account Quality assessment together with Aklamio's Data team, and acted as liaison between Aklamio's Key Account Management and CRM teams as Subject Matter Expert.

- Project Management: Product integration from sales pitch to launch, including the technical integration of an SaaS product into our partner's environments, onboarding several stakeholders within our partner's organizations (Sales, Marketing, CRM, Dev, and Data).

- Data analytics: Weekly KPI reporting and performance analytics on our partner's user acquisition funnel, referral marketing analytics, and campaign performance.

- Partner management: Product optimization & strategy workshops for partners based on a yearly campaign- and media plan, as well as forecasted performance goals.

- Campaign management: Design and evaluation of cross-channel referral marketing campaigns across Email, Social Media, and Print.

Senior Key Account Manager

Founded in 2011, Aklamio has quickly become Europe's leading referral marketing solution. Today, we are proud to empower the referral campaigns of many of the most renowned global brands.

My role involved:

- Project Management: Product integration from sales pitch to launch, including the technical integration of a SaaS product into our partner's environments, and onboarding several stakeholders across business functions within our partner's organizations (Sales, Marketing, CRM, Dev, and Data).

- Data analytics: Weekly KPI reporting and performance analytics on our partner's user acquisition funnel, referral marketing analytics, and campaign performance.

- Partner management: Product optimization & strategy workshops for partners based on a yearly campaign- and media plan, as well as forecasted performance goals.

- Campaign management: Design and evaluation of cross-channel referral marketing campaigns across Email, Social Media, and Print.

Key Account Manager

Dataconomy Media

Ranked amongst the Top 100 Global Big Data Brands, Dataconomy Media is Europe's leading Media Portal focussed solely on Data Science . Organizer of Europe's largest Big Data Events & Conferences, Dataconomy Media bridges the gap between Data Science and Business.

At Dataconomy, I was both the Managing Editor of dataconomy.com, as well as Content Marketing Manager for  Data Natives Conference in Berlin. Dataconomy reached 80K monthly visitors (23% increase from 65K monthly visitors) within my tenure as Managing Editor.

My role involved:

- Web analytics: Audience segmentation for content strategy and website optimization.

- Content strategy: Editorial calendar owner and manager of a pool of over 50 freelance writers and contributors. During my tenure, Dataconomy published 4 original articles per week, as well as several press releases and branded content initiatives.

- Content creation: Longform, interviews, press releases, and branded content.

- Partner acquisition: Sponsors, speakers, and media partners for Dataconomy events including Data Natives conference.

- Event coverage: Hosting and moderating Dataconomy events and partner events in several European locations. I did 14 video interviews with speakers and sponsors during the two-day Data Natives Conference 2016 in Berlin.

Managing Editor

Airnow Data

Airnow Data (formerly Priori Data) is a mobile market research and competitor tracking platform for developers, publishers, researchers, mobile marketing companies and financial institutions.

My role involved: 

Blog Management:
- Content creation: weekly longform posts, lists, infographics, and market analyses.
- Sourcing guest content, as well as providing content and data for our partners' blogs and reports (e.g. Applift, Easy Taxi, Berlin Valley News, among others.)
- Establishing diverse avenues for content distribution (paid campaigns, social media marketing, publishing partnerships), as well as a streamlined organic content promotion process.
- Developing the content strategy as well as editorial calendars.

Social Media Management:
- Content creation and community management. Doubled Twitter, Linkedin, Medium, and Facebook audiences organically within one year.

Curation:
- Curating news stories and doing mobile app market analyses for Priori Data's weekly newsletter. Increased engagement by 30% (social shares and newsletter subscriptions.)

Content Marketing Manager

Ranked amongst the Top 100 Global Big Data Brands, Dataconomy Media is Europe's leading media portal focused solely on data science. As well as our online publication covering a range of insights from the world of data science, we also organise leading big data events in 14 European cities.

Areas of responsibility:

Content creation:
- Daily news pieces, articles, infographics, and interviews for Dataconomy Media’s Big Data media portal dataconomy.com

Curation:
- Editing and curating guest content submissions for dataconomy.com
- Sourcing new contributors and guest authors

Editor & Content Manager

Datamonk

Datamonk, a portfolio company of Hitfox Group, is a mobile targeting and analytics platform, offering App Store Analytics, Mobile Data Enrichment, and Audience Segmentation.

Main areas of responsibility:

Blog management:
- All content creation (articles and infographics), sourcing guest content, writing content for partner blogs. Created and published over 40 posts, to a monthly audience of 3k visitors.

Social Media Management: Twitter, Facebook, LinkedIn, own blog.
- Developed individual strategies for each channel and each audience. Organic audience growth: Twitter 17x, Linkedin and Facebook 6x each.

Copywriting:
- Copywriting for Datamonk's website and its mobile segmentation platform UX.

Additional responsibilities:
- eBook writing 
- Event management (Co-organizing company presence at NOAH Conference, Web Summit, Mobile World Congress, among others)
- Promoting company culture and community through organizing various activities, such as team breakfasts, weekly football matches, company dinners, etc.

Content Management & Marketing

El Nacional

Started professional experience in Venezuela's largest newspaper publisher, completing an internship as a journalist at the editorial department at Papel Literario, El Nacional's weekly literary magazine. 

- Researched, wrote, and published an article on the history of modern journalism in South America, for Papel Literario's special issue in January, 2014

Journalist

I am a passionate leader with a broad skill set in Content, Marketing and Communications, and extensive experience in nurturing strategic partnerships. My work encompasses a wide range of subjects and industries: technology, media, and art.

Taplio

Juan Andrés Salazar's Linkedin Analytics

Juan Andrés Salazar

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