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I help founders and their teams create business leverage by connecting emotionally with their clients. Through The Compass, the community Bravos! and the podcast People, Not Numbers, we explore one question: how do we create new business leverage through intentionality & emotions, and build a company culture people love to belong to? ๐–๐ก๐š๐ญ ๐ˆ ๐๐จ I created Emotional Intentionsโ„ข after watching a fashion store smash its sales records by focusing on how shoppers should FEEL, not what they should buy. Today, this 3-emotion framework anchors every workshop, coaching cycle, and immersive adventure we run. Clients apply it across sales calls, product roadmaps, hiring ritualsโ€”anywhere human decisions are made. ๐‡๐จ๐ฐ ๐ข๐ญ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐‘ท๐’†๐’“๐’‡๐’๐’“๐’Ž๐’‚๐’๐’„๐’† - stuck dashboards, sagging team energy, pipelines that sag instead of surge. ๐‘ด๐’Š๐’๐’…๐’”๐’†๐’• - managers too loud or too silent, hierarchies that smother initiative, growth budgets spent everywhere but on people; Emotional Intentionsโ„ข returns the being to the doing. ๐‘ฌ๐’™๐’‘๐’†๐’“๐’Š๐’†๐’๐’„๐’† - NPS limping, Trustpilot or Glassdoor whispering โ€œtry harder,โ€ turnover spinning the revolving door faster than forecasts. ๐‘ช๐’–๐’๐’•๐’–๐’“๐’† - chill in the air, engagement low-voltage, anything your team members do when there is no process. ๐Ÿ’ก Across every line above, Emotional Intentionsโ„ข acts as a tangible anchor, reframing each moment through three chosen emotions and turning scattered pain points into a single, navigable compass. ๐’๐จ๐œ๐ข๐š๐ฅ ๐ฉ๐ซ๐จ๐จ๐Ÿ โ€œWe used Emotional Intentionsโ„ข to define how we wanted prospects to feel. It bonded the team, and sales climbed quickly.โ€ โ€” Martin Tronquit, Co-Founder & CEO, Infomineo โ€œJoeโ€™s work challenged us to evolve our people strategy and mindset to hit business goals.โ€ โ€” Hannah Colman, CEO, Jimmy Choo Contact us for more references. If youโ€™re an all-in founder who senses that scaling the old way is no longer an option, letโ€™s talk. DM me โ€œCOMPASSโ€ and weโ€™ll explore how emotional clarity can become your most underestimated growth lever.

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