KEY OUTREACH

Content and Brand Strategy

Terakeet

Digital Marketing Specialist

Karhoo

●Signed and onboarded Ground Transportation providers throughout the US, expanding US coverage areas for Karhoo Marketplace. 
● Utilized Autopilot marketing software to deploy email campaigns, manage content pipeline
● Developed and continually tested outreach copy and messaging
● Executed co-branded content with Dispatch systems FastTrak, Hudson, iCabbi, and Livery Coach, signing 40% of their ground transportation customers.

Supply Executive

Sundae

● Built and grew pipeline for Business Development Directors, CEO
● Developed and improved the process for identifying ideal targets for outreach based upon previous client successes and market analysis
● Developed and continually tested outreach copy and messaging  
● Major clients include - Birchbox, Dashlane, Infoarmor, and a few more.
● Ongoing market analysis for building sales pipeline.

Sales Development Manager

Fullscreen

● Built and grew pipeline for Brand Sales Team 
● Set SDR Team Goals with VP, Sales 
● Worked with and improved upon a pre-existing process for identifying ideal targets for outreach based upon previous client successes and consistent evaluation of funnel metrics 
● Developed and continually tested outreach copy and messaging 
● Trained sales reps on new lead building and sales generation tactics 
● Ongoing market analysis for building sales pipeline

Manager, Sales Development

Reelio

● Developed pipeline for Brand Sales Team 
● Exceeded individual goals was charge of making sure entire team hit goals 
● Ongoing market analysis for building sales pipeline 
● Helped secure brands like Thredup, Prudential and Verizon 
● Acquired by Fullscreen - April 2018

Lead Generation Manager

● Worked on media campaigns between brand partners and creative influencers to ensure a successful campaign for all parties involved 
● Identified clients’ right demographic to ensure they connect with appropriate influencers/audience 
● Worked directly with brands to find micro and macro talent across all social platforms including but not limited to Instagram, YT, Snapchat, and FB based on clients’ consumer demographics to ensure they connect with appropriate influencers/audience 
● Handled creator outreach, delivery and follow-up for managed campaigns with clients 
● Completed day to day tasks to stay on time with campaign execution, budget spend and brand satisfaction. 
● Provided counsel to brand partners on the importance of influencer marketing as a valuable piece of their marketing initiative to gain overall brand exposure, cross platform social campaign executions and creative sponsored content 
● Analyzed metrics of Youtube videos and channels, transforming data into actionable information for brands to better engage their desired audiences in online video. 
● Frequent use of Google technology (gmail, docs, sheets, slides, drive, etc) and Microsoft Office 
● Major clients include - Clinique, Aveda, Origins, Zipcar, LLBean, Fragrance Foundations and many more.

Account Manager Assistant

I'm a solutions-oriented entrepreneur, hungry to help companies achieve marketing objectives. Desire to drive recurring revenue & impact business value. Experience in email marketing, digital marketing, sales, influencer strategy, ad agency business development & SaaS startup experience. An eternal optimist. 

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