James Storie-Pugh

Pattern®

Head up the global vitamins, nutrients and supplements category working with some of the world's leading VMS brands prioritising digital growth through national and international marketplace expansion strategies, optimisation of operational infrastructure and support around GTM digital strategies.

Global Commercial Director I Strategic Partnerships I International Marketplace Accelerator 

Surge.is

One of Europe's leading content resources for digitally native brands looking to implement new international digital distribution strategies and optimise cross border supply chains.

"Local Brands Become Global Icons"

Editor

Statys Inc

Strategic management of a portfolio of 5 health and wellness international eCommerce sites driving 50 million USD+ of annual revenue.

Head of Global eCommerce and marketplaces

Mellow.store

Mellow is a global eCommerce and marketplace company delivering multiple international digital routes to market for D2C health and wellness brands

Mellow marketplace: A multi-brand B2C eCommerce Marketplace offering a curated selection of global, quality and premium brands. Build on Acenda marketplace technology and working with the full ecosystem of marketplace service providers (technology, fx, payments, logistics)

Grow by mellow:  An eCommerce & digital marketing division of mellow. We offer a full suite of services for heath  wellness brands including SEO, PCC, Content strategy, GTM strategies, International marketplace onboarding (Amazong, TMall Global, JD.com, Allegro, Cdiscount) and marketplace seller management

Co-founder and MD

Mellow Asia: (mellowasia.com + mellowasia.store) A multi-pronged Asia market entry division with an eCommere presence in HK with mellowasia.store and storefronts on JD and Tmall Global

Mellow Asia: Head of Digital

Pivot International

The UK’s leading specialist ecommerce agency providing brands and retailers with solutions to grow international online sales through digital marketplaces such as Newegg, fruugo, Catch, Allegro, Cdiscount, JD.com amongst others). We hold direct relationships with the marketplaces to help them source and onboard the right merchants and product mix. We then support the online trading, digital marketing and GTM strategies of these sellers. We have an indept knowledge of the strategic and operational workings of marketplaces as a retail model and how best to optimize the ‘chicken and egg’ growth challenge.

-	Brand onboarding and listing optimization 

-	Online trading and channel revenue optimization

-	Digital marketing: Full suite of digital marketing services (SEO, PPC, Affiliate, Content, Email, Social) and optimization of brand building and customer acquisition 

-	Industry partner management: Including LianLian Pay (China), Airwallex (China), Worldpay (UK), Payoneer (UK), Channel Advisor (US), eCargo (HK), BigCommerce (US)

-	Organization of industry marketplace events: 500 European merchant participants for a full day in central London

-	Working with global Industry partners including UKTI, GS, IMRG and China-Business Council to co-host events and speak at cross border events globally

Global Brands Group (A member of the Fung Group)

GBG is a top ten global branding company with a global turnover, in 2013, of $4.2 billion   

Vision
•	Implementing and leading a Pan-European digital marketing and eCommerce strategies
•	Working with the board to define the regional P&L’s, forecasts, digital budgets, governance and key hires

Marketing
•	Construct and implement coherent international strategies across PPC, SEO, Display and Affiliates while integrating best practice – (Feed optimization etc) 
•	CRM: Choice of ESP and setting of European strategy - acquisition, retention and consumer loyalty strategies and framing of related financial and non-financial goals and metrics
•	Development social media strategies - enhance global brand engagement and deriving ROI from social media campaigns
•	BI dashboards - analysis of sales and analytical data 
•	Digital PR strategies – management of in-house and agency strategies for content production and dissemination
•	Channel forecasts, building territorial sales plans and management of applied KPI’s
•	European eCommerce expos and salons – talks and participation on panels for cross boarder online trade

UX
•	Input for design best practice and launch management of LLL’s European eCommerce transactional website 
•	Merchandising of the website ensuring appropriate presentation of all category and product pages – adherence to regional best practice

Operations
•	Setting up of call centre, relevant training and strategic impacts - setting and following of industry benchmarks and KPI’s
•	Logistics – warehouse implementation overview - best eCommerce practice in terms of service levels

Head of International eCommerce

ShiftVertical

International digital marketing and eCommerce consultancy focused on digital transformation within consumer brands and advertising agencies across the USA and Latin America

Vision and alignment
•	Aligning and empowering board level employees with the framework to undertake top down digital transformations
•	Identification of key internal digital champions and the structure of the governance to ensure the vision is translated into quantifiable actions – time frames and roadmaps
•	Focus on eCommerce and Omni-channel clients through close work with national eCommerce associations to benchmark national digital marketing capabilities and train association member in best practice
•	Clients - L’Oreal, Facebook, Google, IBM, Draft FCB

Digital skills transfer 
•	In-house client gap analysis of digital capabilities and subsequent definition of the road map required to achieve pre-fixed goals in the digital and eCommerce arena
•	Knowledge sharing with clients the applicable hard and soft skills required across the mobile, social, Search eCommerce and web domains to achieve pre-defined KPI’s and drive on and offline revenue 
•	Senior level one on one sessions , webinars and full class one or 2 day format
•	Creation of a top down strategic scorecard to monitor progress

Co-Founder and Head of eCommerce

vente-privee.com

Pioneer of the online flash sales business model – Turnover 1 billion Euros 2010

•	Project manager for the development of the specifications, testing, launch and development of the UK website
•	Definition of internal cross functional project roadmaps and development forecast – 5 year £25 million plan
•	Worked closely with key external partners in the strategic implementation of a UK member recruitment strategy: Member acquisition - 0 - 250, 000 new VP UK members between 09/2008 and 08/2010
•	Setting and justification of UK on and offline marketing budget (annual £1 million)
•	Building of internal scorecard and dashboard to monitor and communicate on KPI’s at the monthly board meeting
•	Creation of UK modified brand vision and integration with the commercial offering – creation of brand bible to ensure coherent internal and external communications
•	Internal champion of digital marketing and eCommerce best practice across all regions
•	Development and implementation of mCommerce strategy
•	Team expansion – Hiring of UK team members – international marketing and customer relations
•	UK call centre – Setting up and training of UK + French based call centres 
•	International coordination – setting up and chairing of internal monthly UK meetings and external association meetings

e-Commerce and UK International Strategy Manager

Experian Integrated Marketing

Global direct online marketing partner to Microsoft

•	Brought in after Experian landed the Microsoft business to help XBOX increase their global online turnover by maximising revenue through targeting and subscriber acquisition within key segmentations – 6 segments identified and applicable strategies created
•	Uplift of 65% gross revenue over 2 years through Microsoft’s existing database 
•	Creation and adaptation of Microsoft CRM strategy on new target market segments by region
•	Definition of regional KPI’s integrated into a weekly analytical report for senior management 
•	Worked with the Senior Account Manager to oversee a team of 6 account executives
•	Oversaw the delivery of 130 direct marketing campaigns a month to the online gamers across 5 global 
•	Acted as the first point of contact between Microsoft and Y&R and Cheetahmail (Microsoft’s advertising agencies) create better campaigns through finding the right insights for the online gamer target

International Sales Manager - Microsoft 

Xerox Paris

Global leader in document technology and digital printing solutions

•	Presentation and analysis of key performance metrics, on a regional and hardware basis, to the regional managements team – weekly PowerPoint report per region and 
•	Analysis of key market trends and recommendation of applicable actions with the B2B market – monthly report and PowerPoint send to all French regional sales reps
•	Intranet communications strategy, process and KPI’s to drive employee buy in – monthly newsletter CTR +56%

Sales Account Manager - International accounts

My career to date (25+ years) has been spent working in global DtoC eCommerce and the related ecosystem: Digital marketplaces (Amazon, Walmart, Allegro, Bol etc, pure-play, multi-brand retailers, 3PLs, payments, integrators, technology partners) and the optimisation of all communications and digital marketing channels to drive customer awareness, engagement and acquisition. I have successfully funded, built and exited three international health and wellness start-ups in the online, marketplace and cross-border digital space over the past 10 years across the UK, US, Europe and Asia. 

•	London: Co-founded and scaled Mellow Store Europe’s leading digital marketplace platform for health and wellness products with over 100 global brands 

•	Hong Kong: Built and implemented the go-to-market strategy for a HK based JV Mellow Asia. Building out a multi-brand eCommerce site and storefronts on JD and Tmall global giving global brands a ROI focused omni-channel market entry into HK and China (Mellow Asia)

•	London: Co-founded Pivot International a global cross border marketplace agency working with 15 digital marketplaces clients globally (Newegg, Walmart, Allegro, Catch) and 500+ brands and retailers to sell globally onto tier 2 marketplaces

•	Glasgow: Co-founded in 2017 and scaled a global digital marketing and communications agency Grow by Mellow (LA, Glasgow, HK) - in the health and wellness space with 10+ international clients specialising in SEO / PPC / Social strategy / Affiliates / Marketplaces / Go-to-Market strategy

Global NAM I Strategic Partnerships I Ecommerce Accelerator | Channel and Marketplace

Pattern® is the global leading eCommerce accelerator help your company grow faster, protect your brand, and sell globally on eCommerce marketplaces, D2C, and other digital channels.

Taplio

James Storie-Pugh's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}James Storie-Pugh's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

James Storie-Pugh's Linkedin Analytics