Lenus

Partnerships Development Manager

Talent Acquisition and Account Management for B2B2C SaaS sales
Social media strategy and analytics
Increased traffic and lead conversion, client acquisition, and revenue through social media channels
Commercial/business consulting, brand development, and marketing
Autonomous workflow including sales, marketing, business development, social media, and project management
Negotiation of brand partnerships on behalf of clients 43% over industry standard

Key Account Manager

Anytime Fitness

Multi-Departmental Leadership: Managed the sales and personal training departments, overseeing  onboarding, training, and development for my location. This included implementing and building a comprehensive training program to equip staff with the skills to exceed sales goals. 
Social Media Marketing Expertise: Played a pivotal role in developing and implementing a data-driven social media marketing strategy, including managing targeted Facebook Ads and creating engaging Instagram outreach programs. This strategy significantly boosted membership growth and revenue generation. 
Personal Training Revenue Growth: Oversaw the development and execution of initiatives to promote personal training services, leading to a substantial increase in revenue in this area.
Financial Performance Alignment: Collaborated with the finance department to ensure sales and training initiatives aligned with overall financial goals.

Club Manager

Accelerated Growth for Early-Stage Startup Through Strategic Consulting

Product Development & Go-to-Market Strategy: Provided strategic consulting services focused on product development and go-to-market strategy for a confidential early-stage startup. This involved collaborating with internal teams to refine product features, identify ideal market segments, and develop a comprehensive launch plan.
Sales Strategy & Execution: Developed and implemented a sales strategy tailored to the identified market opportunities. This included identifying new markets for penetration, setting up an effective sales structure, and creating sales materials that resonated with target customers. 
Market Research & Insights: Conducted market research and analyzed trends to gain valuable insights that informed strategic decision-making for product development, go-to-market strategy, and sales initiatives.

Product innovation Consultant 

New York Health & Racquet Club

Expanded Client Base & Delivered Value Through Corporate Wellness Programs

Client Acquisition & Targeting: Leveraged market research, real estate listings, email outreach, and cold calling to identify and secure new corporate clients. This comprehensive approach resulted in significant client portfolio growth, including thriving partnerships with prominent companies like S&P and AIG. 
C-Suite Relationship Building: Cultivated strong relationships with C-suite executives across various client companies, fostering trust and understanding of their unique wellness needs.
Strategic Wellness Solutions: Developed and implemented customized wellness programs that addressed the specific concerns of each corporate client, ensuring program effectiveness.
Increased Revenue & Client Retention: Contributed to revenue growth by exceeding sales targets and fostering long-term client relationships through exceptional customer service.
Client Engagement Strategies: Executed social gatherings like yacht parties and happy hours with key stakeholders, strengthening connections and facilitating successful deal closures. 
Healthcare Reimbursement Integration: Collaborated with insurance companies to secure healthcare reimbursement for members, enhancing program value and increasing member satisfaction.
Corporate Wellness Sales: Developed and implemented large training package sales to corporate wellness programs, directly contributing to revenue growth.
Streamlined Payment & Invoicing: Established efficient procedures for payments and invoicing with HR departments at various corporations, ensuring smooth financial operations.
Health Fair Management: Organized and hosted health fairs at large corporations, creating a platform for member engagement and promoting program offerings.

Corporate Wellness Director

New York Sports Clubs

Customer Relationship Management (CRM): Utilized CRM software to efficiently manage member data, track sales transactions, and ensure accurate record-keeping.
Conflict Resolution: Identified and resolved sensitive member issues promptly and professionally, fostering positive client relationships.
Sales & Upselling: Achieved sales goals by effectively promoting new and upgraded memberships, as well as personal training packages.
Social Media Prospecting: Leveraged Facebook, a leading social media platform at the time, to connect with potential members, generate leads, and promote club offerings.
Local Business Marketing: Pioneered a local business marketing strategy by offering complimentary memberships to local businesses in exchange for promoting the club's offerings to their clientele. This innovative approach significantly increased member acquisition, exceeding sales targets

Membership Consultant

Cablevision

Door-to-Door Sales (Long Island): Pioneered new sales opportunities by approaching residents directly at their homes, introducing our product, and navigating the challenges of a face-to-face selling environment.
Client Engagement & Persuasion: Developed strong communication skills to effectively present product value propositions and overcome customer objections.
Negotiation & Closing: Honed negotiation skills to secure product adoption and close deals in a competitive telecommunications landscape.
Sales Process Optimization: Utilized CRM software to manage leads and optimize the sales process for improved efficiency.

Residential Account Executive

As a driven and adaptable professional with over 10 years of experience in relationship management, sales, business development, and marketing, I excel at leveraging my skills in social media, leadership, management, and marketing strategy to consistently deliver exceptional results. My expertise lies in breaking into new markets and securing major accounts through the development and execution of innovative, data-driven marketing plans.

My passion for building robust client relationships, coupled with my commitment to providing outstanding customer service, has been instrumental in my career success. As a dedicated leader and skilled manager, I believe in fostering a collaborative environment to help teams achieve their full potential. I am eager to continue making a positive impact on organizations and the people I work with, by utilizing my comprehensive skillset in social media, leadership, management, and marketing strategy.

Taplio

JT Sprague's Linkedin Analytics

JT Sprague

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