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Ready to kick a** in your field and outshine your rivals? Start with something fundamental: the accessibility of your digital content and your workplace. Ever thought about this? People who find it tricky to navigate your content and fill out job applications will skedaddle. They'll even spread some not-so-cool chatter about your company, which nobody wants. And the cherry on top? You might get blasted with a lawsuit. Picture this: Cornering accessibility could make you the GOAT in your industry, overshadowing your competitors by 50% (Gartner, 2020)! Sounds unlikely, right? But it's legit. And what's more--when you combine the buying power of people with disabilities with the Boomers, what do you get? An astronomical $8.99 trillion. That's a staggering number but it'll only go up. Think of accessibility as your silent, golden goose. Sure, you'll have to shell out some money to rehaul your digital content and create an equitable workplace, especially if you overlooked their importance before. But the gain? Your market reach is going to go up. There's even more: a savvy reputation. Keep your platform and workplace a no-brainer for people to find what they need from you, and they will return the favor with some positive word of mouth and glowing reviews and high employee morale. So, are you set to be the GOAT that shakes up your industry? Don't play the waiting game. Lock in a strategy call with me: https://calendly.com/beingaccess-able/accessibility-strategy Until then, This is Juana, your resident ๐ถ๏ธ addict.
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