Juan Daniel Mínguez's Linkedin Analytics

With over 10 years of experience in organic and performance marketing channels, I am a passionate yet pragmatic marketer who strives to generate impact on everyday actions. With experience in 2 unicorn startups, I have successfully launched and scaled the strategy and teams for SEO, Content Marketing, Digital PR, SEM, Google UAC, Facebook, affiliates, ASO, Content, Youtube, and Partnerships, both for B2B and B2C markets. As the Head of Performance Marketing at Flink, I am responsible for the global digital acquisition activities for Flink app and web, guiding senior team members to own their channels and build a sustainable user acquisition strategy. I also lead the organic growth initiatives and collaborate on cross channel projects with Product, Analytics, Data, Commercial, Pricing, Brand, and CRM teams. In addition, I leverage my multidimensional and fast learning skills to support fast-paced companies in interim product management roles and developing new business units. I am a certified member of Reforge, and a strong advocate of CRO and Marketing Attribution. My mission is to help Flink achieve its vision of becoming the leading online grocery platform in Europe.