Juan Mejia's Linkedin Analytics

I combine demand generation strategy with brand marketing initiatives to drive both short and long term growth.. I thrive by using data to identify growth opportunities and finding creative ways to attract, engage, convert, onboard, and retain customers to drive business value and revenue growth. Customer-centric marketing is my passion. I combine carefully planned digital strategy and content marketing based on deep understanding of customer insights and data. I then focus on orchestrating the teams to deliver it seamlessly, and I follow with experimentation and optimisation to ensure results. I started doing marketing before I knew what it was at 11. I’ve spent the past 20 years working in marketing and communications, honing my digital skills, and perfecting what I call “strategy in action”. I’m a systems thinker, a data geek, a creative mind, and love to drive team collaboration and innovation. I have worked with most of the martech platforms including Salesforce CRM, Marketo, Pardot, Eloqua, Adobe, Google Analytics, Hootsuite, and many more. I’m a problem solver. Thinking about broader issues and challenges of the customer and finding ways to reduce friction across all touch points is my driver. I bring multiple teams together to drive good customer experience and revenue. I’m also passionate about building brands with a purpose engaging all audiences to drive growth for the long term. I have worked across multiple industries including finance, information and intelligence, media, data, professional services, technology, telcos and more, driving integrated marketing strategies; most recently in subscriptions (SaaS) and B2B marketing, I have successfully delivered significant growth in leads and revenue. With a BA in Business Communications and a MA in Marketing Communications, I have also had the great opportunity of working for top brands such as Reuters, EY, Centaur Media, Microsoft, Oracle, Euromoney plc, ABSOLUT, HP, Wyeth, and Unilever.