Kalvin Public Relations - kalvinpr.com

Are you struggling to become the creative agency of choice? An effective public relations plan will help build your image and reputation, get you the recognition you deserve and attract new clients. 

My effective PR program will help:

-	Position Your Firm to Stand Apart from Competitors

-	Promote Your Work Across a Variety of Media Outlets

-	Develop Articles and Get Them Placed/Published

-	Create a Blueprint to use Earned Media to Market Your Firm

-	Teach You How to Get Quoted in the Press

Get Media Coverage That Makes You The Agency of Choice – B2B Public Relations

President

kalvinpr.com

Are you launching products or services, but struggling to get noticed and attention for them by the right people? With a focused PR plan, you can jump over the competition.

I’m a media relations specialist and former journalist with deep roots in branding, package design and marketing technology companies who knows how to reach reporters and tell your story. I’ve teamed up with Bonnie Rothman of Company B, a former New York Times consumer technology journalist turned communications agency owner who crafts stories that grab attention and create change. 

We’re strategic, creative, connected, smart. Together, we have generated massive media coverage for our clients.

Comfortable counselors who are adept at storytelling about the heroes throughout our clients’ organizations as well as the launch of their products and services. 

Our program will help you:

-	Build thought leadership and awareness
-	Lead the earned media conversation about the intersection of technology, pop culture and marketing. 
-	Secure top speaking spots at premiere conferences
-	Create award-winning submissions

Our clients span Ad Age, Chase Design Group, Leadspace, Everstring, Retail Voodoo, WorldatWork, Hightail, and Social Media Link, among others and we’ve secured media coverage for them in the Wall Street Journal, New York Times, Fast Company, Forbes, Ad Age, Adweek and on podcasts and national TV.

We’re based in NYC and work as our clients’ in-house team.

Building Image and Reputation for Marketing Services, Martech, and Trade Associations

PRConsultants Group

I am the PRConsultants Group member representing the New York market. PRConsultants Group (PRCG) is a members-only nationwide network of experienced, award-winning senior-level PR and communications consultants in the United States and Canada. Founded in 2000, each of the nearly 50 current members of PRCG has been hand-selected and invited into the network following a formal interview and vetting process. Whatever your communication needs, we will custom-build the perfect team to work with you to develop and execute your unique PR strategies and tactics. Our members, known as PR Consultants (PRCs), execute programs for local, regional, national and international brands across the communication spectrum from traditional to social media communications, event management, street teams, product promotions, crisis communications and more. Because we form teams specific to each client’s needs, the PRCG business model allows us to offer services at competitive rates. To access our PRCG network, send me a direct message here on LinkedIn and we can set up a phone call to discuss your needs.

New York Affiliate Member

Sterling Group

Vice President

Addison

Gerstman+Meyers

Interbrand

Howard J. Rubenstein Associates

Senior Account Executive

Are you struggling to become the creative agency of choice and have clients coming straight to you so that you don't even have to pitch? Do you feel like you are virtually invisible -- the best kept secret in the industry and end up competing on price alone? 

You get repeat business, but that’s just not enough to grow your firm and land the most coveted projects. 

What you need is a plan to build your image and reputation, get you the recognition you deserve and attract new potential clients. You need someone who knows your industry and the media who cover it. 

When you’re ready to explore how to build awareness, become a thought leader, and get in front of new prospects, send me a message on LinkedIn and we’ll arrange a 30-minute call to see if I can help. 

Who My Clients Are:

✅ Branding, Packaging and Graphic Design Agencies

✅ Marketing/Advertising Agencies

✅ Experiential/Out-of-Home Firms

✅ Marketing Technology Providers

How I Help You:

✅ Position Your Firm to Stand Apart from Competitors

✅ Gain Visibility for Your Work Across a Variety of Media Outlets

✅ Develop Thought Leadership and Get it Published

✅ Drive New Business with Earned Media

✅ Train You on How to Get Quoted in the Media

What Makes Me Different:

I’ve worked in PR specifically for creative service agencies for over 20 years, developing strong relationships with key media and have garnered hundreds of placements in print, broadcast and online media outlets for my clients. 

What Others Say:

“Without question, KalvinPR understands our industry better than any other public relations firm out there. Since working with them, we have enjoyed frequent, high-level placements in the media outlets that our clients and potential clients read and respect. Our visibility and image have never been better.” – Stuart Leslie, president/founder, 4sight inc.

How Do I Get Started?

Drop me a message and we’ll schedule a 30-minute call to see if I can help.

www.kalvinpr.com



I suppose you could say that I’m a superfan of Bruce Springsteen: the person and his music. I lost count years ago of how many concerts I’ve attended (hint: every tour since 1981). I have every soundtrack, read every book, seen every documentary (probably multiple times), and saw his Broadway show.

I share that superfandom with my daughter, pictured with me below at the Kia Forum last year.

So, of course, I bought tickets a week in advance to see the biopic movie, “Deliver Me From Nowhere.”

It did not disappoint.

While it only covers a small microcosm of his life/career, it showcases his brilliant storytelling ability while exposing his fragile, vulnerable side.

His human side.

Here are 3 lessons from Springsteen that I share with clients:

1.    Stay true to your authentic self – find what sets you apart from the competition and build your positioning around it. Pretending to be something that you’re not can backfire…badly.

2.    Focus on storytelling – facts tell, but stories sell. Springsteen’s music is filled with colorful characters, villains, and heroes. His stories are honest, funny, emotional, relatable, bittersweet, passionate, and full of imagery.

3.    Embrace your vulnerabilities – Show up human when communicating about your agency and the work you're doing. When we strive for perfection, we can fall short and feel like failures. People buy from humans, so show up as one.

Springsteen’s greatest gift to his fans his how he brings the audience with him on his journey. It’s raw, open, and honest.

How are you bringing your audience with you?

And, if you’ve also seen the movie, what did you think?

#storytelling #showuphuman #authenticity #creativeagency

Judy Kalvin

Turning creative agency leaders into sought-after industry experts | B2B PR | Media Relations & Authority-Driven Content

Creative agencies: Isn’t it frustrating when your project load is so full that you don’t even have time to breathe, and then, suddenly, everything comes to a screeching halt?

It's what I call “Feast or Famine” syndrome.

A famous Chinese proverb says, “The best time to plant a tree was 20 years ago. The 2nd best time is now.”

Promote your work and get your expertise/thought leadership in front of potential prospects when you’re the busiest.

Once work slows down, it’s too late. Momentum is lost, and projects are no longer newsworthy.

Here are 3 things to keep in mind:

🔹 Fresh Press is Best – recently completed projects will provide you with earned media to fuel your marketing and social media feeds for months to come.

🔹 Be Visible to Stay on Top -- consistency is key. If you want to show up in generative queries, you need coverage that’s credible, fresh, and earned.

🔹 It’s a Marathon, Not a Sprint – approach it as a long-term strategy, not a short-term fix.

Consistency in your PR and marketing initiatives, especially during your busiest times, will build momentum and help make you the agency of choice.

Speaking of trees, here’s a picture of the tree that we dedicated in my sister’s memory last weekend, on the 1st anniversary of her passing. It’s a Crape Murtle which will grow and bloom for years to come.

Yes or No. Have you been consistently getting your work and name out there?

#creativeagency #mediarelations #b2bpr #feastorfamine

Do you know how B2B buyers are searching for creative agencies and other solution providers?

Increasingly, they are turning to Large Language Models (LLMs) like ChatGPT, Perplexity, and Claude, rather than search engines, for recommendations.

And earned media (non-paid content) is where these LLMs are learning and pulling from.

That means your PR team is indispensable because you need media coverage to get placed in the content generated from these searches.

According to a recent study from Muck Rack, “What is AI Reading”, more than 95% of cited links in AI responses come from non-paid sources, of which 85% are earned media; 27% are journalistic.

Also, when citations are enabled, LLM outputs meaningfully change. Earned media doesn’t just show up; it influences what is said. Cited content materially grounds outputs in real-time, dynamic inputs.

It’s important to note:

✅  Fresh press is best because content, especially on topical, opinion-based, or event-driven queries, is prioritized.

✅  Advice-seeking or opinion-based prompts trigger more dynamic citations, while encyclopedic queries tend to fall back on older, static training data.

✅  Well-known and trusted outlets such as Reuters, Axios, Financial Times, AP, TIME, Forbes, NPR , and CNN are frequently cited, but niche/trade outlets also appear in industry-specific queries.

Gregory Galant, cofounder and CEO of Muck Rack, sums it up pretty well: “Until now, we’ve had theories and early signals, but now we’ve got solid evidence that earned media directly influences AI-generated output. This changes the stakes for PR. The way businesses are represented by AI now ties directly to the media coverage they earn.”

Are you showing up?

#GEO #creativeagency #earnedmedia

Many organizations have been obsessed with SEO. Optimize your keywords. Fine-tune your metadata. Earn backlinks. It was the holy grail for digital visibility.

Not anymore. The reality is that SEO alone won’t cut it anymore.

Why? Because millions of people are skipping search engines altogether and turning straight to generative AI systems. Instead of combing through page after page of search results, they’re asking questions.

Those answers don’t come from keyword-stuffed blog posts. They come from trusted, earned media.

Generative Engine Optimization (GEO) isn’t about tricking an algorithm. It’s about shaping how AI “sees” your brand by ensuring you’re represented in the outlets and coverage these systems already trust.

It requires a different mindset:

✅ Don’t just optimize your website, optimize your media footprint.

✅ Don’t just publish branded content, secure third-party validation in the press.

✅ Don’t just chase clicks, focus on credibility, authority, and recency.

Because, unlike SEO, you can’t hack your way into AI answers. The only way is through trust.

The implication is clear: PR is no longer a nice-to-have. It’s central to how AI will describe your brand to customers, investors, and partners.

If SEO is about being seen by Google, GEO is about being cited by AI.
You can test this yourself by asking an LLM: Who are the leaders in your space? Then let me know what answers you get.

If you're not showing up, then you need to change your strategy. 

#GEO #GenerativeAI #b2bPR #earnedmedia

I turn unknown (or overlooked) creative agencies and their leaders into recognized and influential industry experts | B2B PR | Media Relations & Authority-Driven Content

Are you uncomfortable with conflict?

I find that many creative agency leaders are.

But it’s essential for what you do: finding pain points and solving your client’s problems.

Conflict also makes for good #storytelling. Every protagonist needs an antagonist.

If you want to get the attention of a reporter, don’t inundate her with a laundry list of benefits. That’s boring and self-serving.

Show how challenges were overcome, antagonists (competitors) were vanquished, and the end user’s needs were satisfied.

Here are a few questions to ask that will help you identify conflict and fuel your stories:

✅ What problems are my clients facing today?

✅ How do I help them fix these problems?

✅ What other trends or outside obstacles are getting in their way?

Then, set up your story where you are the hero, riding to the rescue.

Yes or No. Are you still trying to avoid conflict? 

#creativeagency #prtips #earnedmedia #problemsolving

I'm a big believer in continuous learning and growth, which is why I stopped scrolling when I saw Jeffrey Davis' wrap-up from the Mid-Atlantic MarCom Summit. 

He shares valuable insights below that illustrate how the importance of #PR continues to rise for businesses that want to be visible and credible.

I'll add the following regarding generative AI impacts:

👉 Paid campaigns may generate clicks, but they don’t earn space in AI outputs. Only trusted, credible, earned coverage gives you staying power.

👉 Want to show up in generative answers? You need coverage that’s credible, fresh, and earned. AI outputs are now the first impression many stakeholders have of your brand.

Which one of Jeff's actionable ideas resonates with you?

#b2bPR #GenAI #PRvalue #MarComm

Public Relations • Social Media Strategy • Writing • Crisis Communications • PR Agency Senior Level Support • Outsourced PR • @contactjeff

PR, AI & Marketing Takeaways from the Mid-Atlantic MarCom Summit

This year’s Mid-Atlantic MarCom Summit and ADWKDC held in Arlington, VA did not disappoint. It’s tough to fit a full day of PR, AI, and communications knowledge into one post, but here is a sampling of insights and actionable ideas:

💬 Trust is shifting.
With confidence in national media continuing to slip, people are turning to independent journalists, influencers, and platforms like Substack for information that feels more authentic and relatable. The challenge on the creator side is marketing and monetization.

🔗 LinkedIn is earning that trust.
Speakers said LinkedIn is the place for brands to be, and LinkedIn newsletters are driving big results. Hilton’s social team saw “crazy growth,” reaching 600,000 subscribers in a short time.

🔍 Search is getting conversational.
Sure, people are OK with searching Google and getting a list of blue links, but the future is asking AI a question and receiving a full answer. PR is the best way to appear in those results.

🧠 Update your surveys approach.
Designing a "how did you hear about us" survey? Now is the time to add LLM as an option. Bonus: add a secondary dropdown that asks "what question did you ask?"

🎥 Authenticity wins.
We've heard this before, and speakers confirmed: slick, ad-style social posts tend to flop. Real, human content performs better.

⚙️ Beware the AI “gurus.”
Watch out for the AI gurus and their 18-page prompt suggestions and magic tricks. The algorithm changes constantly. Some marketers went all-in building Reddit AI search strategies.

🗞️ Publicity key to AI results.
Earned media remains a dominant factor in AI search results, and "freshness," meaning regular posts and news updates, helps even more. "Feed the LLMs," one speaker advised. Another said, "consumers are gravitating toward answers, not articles." Reddit is not going away, but it's not the miracle source everyone was talking about a few weeks ago.

🎙️ Pitch the podcasts and trades.
Podcasts, and especially niche podcasts, should be part of your earned media pitching that reaches audiences who care. Trade press coverage helps as well. Both contribute to AI search responses.

📍 Back to local roots.
In a “Fireside Chat” with Sara Fischer of Axios, Chuck Toddformer Meet the Press moderator and now host of The Chuck ToddCast, said audiences are craving local—very local—news they can use, from weather updates to community sports. He’s developing a model focused on hyperlocal, service-oriented journalism to help rebuild trust and strengthen community connection.

Did you attend the summit or are you seeing similar shifts? Share what stood out to you in the worlds of PR, AI, and marketing.

Paul Duning Paul Kontonis Paul Sherman Lynne Kingsley Capitol Communicator Robert Udowitz Charlie Birney

#Communications #Marketing #PR #AI #ADWKDC #MarComSummitDC

Creative agency leaders: Do you enter design competitions?

They are good for business.

Here are the main benefits:

📌 Most brands/clients love to see that the work you did for them won an award – it makes them look good and that’s always a plus.

📌 It lends credibility to your agency, especially when you’re looking to grow and expand.

📌 They're sourced and cited in AI searches for creative agencies like other types of earned media.

📌 They can serve as morale boosters for your team.

📌 You can use them in marketing campaigns and case studies.

But not all are equal. Ones with established reputations and longevity offer added prestige, so put your resources behind these.

Many include benefits like coverage in media outlets, invitations to speak at conferences, and inclusion in traveling/virtual shows.

The DIELINE Awards remain one of the world’s largest global packaging design competitions. Presented by LUXEPACK, it recognizes the best and brightest designers and agencies creating product packaging worldwide, raising awareness of the enormous value of brand packaging design. This year, added recognition will be given to Merit Winners in every category.

But, hurry up, the deadline to enter is this Friday, October 31.

What are you doing to raise your profile and build authority? 

#dielineawards #packagedesign #designawards #creativeagency

Founder, Publisher, & CEO - DIELINE

🌍 Big news! For DIELINE Awards 2026, we’re expanding recognition with the introduction of Merit Winners — giving designers, brands, and agencies even more ways to be recognized.

In addition to our top winners, Merit Winners will be featured on DIELINE, in DIELINE Magazine, and at LUXE PACK New York 2026 — offering unmatched visibility across the global packaging design community.

With more way to get your work recognized, don’t miss your chance to have your work seen by the world.

The Fall Entry Deadline is October 31 — 👉 Submit your entries now → https://lnkd.in/ghfbUY6v

#DIELINE #DIELINEAwards #PackagingDesign #DesignAwards #Creativity #DesignCommunity #SustainableDesign #Packaging #CPG #branding #consumerbrands

Now is the time to put your trends & predictions together for 2026.

I know it seems early, but editors are assigning those stories and reporters are gathering them from sources over the next few weeks.

And, while no one has a crystal ball, I challenge you to find anyone who correctly predicted what would happen this past year.

So, if you want to get into those end-of-year stories, don’t stress over whether your predictions will be on-target.

Here are a few tips to get started:

🔹 Focus on what you specialize in: i.e. snack foods, retail, health/beauty

🔹 Or, concentrate on an area of expertise: i.e. packaging, sustainability, AI, start-up brands, shopper marketing, etc.

🔹 Brainstorm ideas with your team to gather ideas

🔹 Consider trends/predictions that will impact your clients

🔹 Don’t hold back if you want to get the attention of a reporter or editor

🔹 Share them with business and trade reporters and offer to set up interviews to walk them through your thinking

What’s your trend or prediction for 2026?

#2026trends #thoughtleadership #earnedmedia #PRtips

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