Judy Abel's Linkedin Analytics

With a rich background in brand and creative strategy, my mission is to infuse brand-building initiatives into the fabric of business operations. Currently, as Co-Founder of L+J Consulting, I leverage deep brand strategy expertise to guide leaders in navigating the complex retail landscape and unlocking growth potential. With over 20 years of experience guiding businesses, from large to small, on brand strategy, creative strategy, and business vision consulting projects, I believe that a brand is the foundation of who you are and informs how you interact and connect with people in a meaningful way. It is the North Star and a critical element for driving business outcomes. I have led strategy across a wide variety of projects for clients such as Amazon, Dropbox, Avalara, Xbox, T-Mobile, the entire Marriott portfolio, and Virgin Atlantic, among others. My areas of expertise are brand vision and positioning, market differentiation, brand architecture, and consumer opportunity definition. Earlier in my career, I led strategy for multiple accounts at world-class agencies such as Fallon, mcgarrybowen, Publicis, DDB, and BBDO.