Upsy Company

CEO, Founder

Upseller Finland Oy

Upseller is a Saas company, boosting ecommerce sales with Upsy Shopping Helper™. UPSY  sells, serves and removes barriers to buying online. It is a restless sales assistant that helps your customer find the products they are looking for and can even double the number of customers who buy.

Founder, Member of the Board

LEDX Finland

LEDX.FI from Startup to EXIT. Webshop for top quality led headlamps to various sports. Exclusive importer of LEDX products to Finland. A brand only webshop for Finnish market. Made the products famous by sponsoring top athletes in orienteering, freeskiing and snowboarding, Enduro and MTB.  Gain lots of experience in all areas of running an entrepreneur scale ecommerce operation.  Exit the business to Suunnistajankauppa.

Founder

Sulkakoski Juha Oy

Strategic Marketing Planning, Branding, Consulting and Leasing Services (Interim) The mission is to help a client company improve its business performance by developing their marketing and communications processes, networks, tools and content.

Offering strategic planning services for marketing and communications, brand planning services, consulting and hiring manager services. Operating on a network principle, assembling a winning team from our large network to meet the customer's needs. It is often advisable to outsource a project to an experienced expert. An experienced expert is often able to quickly bring about experience-based solutions that take years to learn from the inexperienced. The operation is also cost-effective and risk-free.


Customer benefits:

- Acting as the customer's own man in marketing development
- Experience in strategic and tactical marketing planning
- Strong brand expertise and implementation through the network
- Impartial view to support the decisions of the company's management in marketing matters
- Increasing knowledge and skills for key personnel
- Savings and cost efficiency optimization
- Analyzes and inputs for decision making
- Assistance in selecting and purchasing marketing tools and media
- Assistance in tendering and selection of offices and other partners
- Sparring and tools to increase sales
- Diverse experience in starting and growing a company

Aitokauppa

The idea of ​​Aitokauppa was to offer clean and ethically produced food from source to consumers. In Finland, the consumption of ethical food was growing rapidly and the market is held by two big players. The idea of ​​Aitokauppa was to bring a genuine counter-movement to big chains and processed food. The goal was to operate with shops and online and to create a nationwide chain of 50-70 shops focused on local and organic food. Comparisons from around the world were e.g. Whole Foods. The genuine trade pilot-level selection included more than 1,600 products that were organic, locally produced, the best of small producers, or additive-free. The selection covered everything for daily food needs. With the funding we raised, we managed to build two pilot stores in Helsinki, b2b sales and an online store. The operation had to be downsized in the summer of 2013, while operations were still unprofitable due to the weakening market outlook and financial position. Of course, the lessons learned were recovered for the future.

Done and learned:
- Operational management, overall responsibility
- Business concept
- Market research
- Business plans
- Legal management
- branding
- Local food, organic and ethical marketing
- Team building
- Creation of business processes
- Productization of services
- Construction of an investor package
- Funding rounds
- Building a pilot concept
- Business planning
- Business site construction
- Service design
- Financial management processes
- B2B and B2C sales
- Procurement process
- Food sales
- Food law and relations with the authorities
- Cash register systems and reporting
- Financial reporting
- Rehabilitation plan, restructuring
- Controlled shutdown

CEO, Co-Founder 

Soundslike

Soundslike is Finland´s first audio branding company. I established it with Kim Kuusi and Vellu Maurola presenting producers Leri Leskinen, Jaakko JS16 Salovaara, Jukka Immonen and Samuli Laiho. Soundslike is planning and creating audio brand concepts, composing and production of music, clearing copyrights, and consulting companies concerning audio branding and music.

Perustimme yhdessä musiikin ja audiobrändäyksen pineerien Kim Kuusen ja Vellu Maurolan kanssa Suomen ensimmäisen audiobrändäykseen keskittyneen yhtiön.  Mukaan tuottajiksi lähtivät myös Leri Leskinen, Jaakko Salovaara, Samuli Laiho ja Jukka Immonen. Yhtiön liike-ideana on suunnitella yrityksille miltä se kuulostaa eri käyttötarkoituksissa. Lisäksi yhtiö tekee tekijänoikeuksien selvitystä, konsultoi audiobrandingissä ja tuottaa äänikokonaisuuksia. Siirryin pilotointivaiheen jälkeen vetämään Aitokauppaa.

Opit:
- Liiketoimintakonseptin rakentaminen
- Brandikonseptointi
- Palvelujen tuotteistus
- Projektiorganisaation prosessien mallintaminen
- Projektin hallinnan järjestelmät
- Audiobrändäys, tekijänoikeudet, musiikin tuottaminen
- Myynnin prosessit
- Taloushallinnon prosessit

CEO, Co -Founder

None at this time

On a leave of absence. Enjoying travelling, family, sports, Finnish Achipelago, fishing, organic food and more.

Pidin yrityskaupan jälkeen hyvin ansaitun sapattivapaan. Matkustelin, urheilin, vietin aikaa veneillen sekä saaristossa, metsästelin, kalastelin ja söin paljon luomu- sekä lähiruokaa.

Sapattivapaalla On Leave of Absence

Avalon

After Exit, worked a transition period with Avalon as a Unit Director.

Toimin yrityskaupan jälkeen lyhyen aikaa Avalonissa yksikön vetäjänä.

Head Of Unit

Markkinointiviestintä Procut

Markkinointiviestintä Procut was a leading strategic marketing and communications company in Middle Finland area. Focusing on brand concepts, marketing communication planning an executing, product and service concepts, launches, campaings, strategic consultation and planning.

Working with clients such as Harvia, Neste Oil, Fortum, Eurenco, Panda, ManRoland, Tiivi, Kestel, Finnish Red Cross, Fischer, Swix, Scott, Finnair, Hartwall Jaffa, Suomen Rehu, Suomen Sokeri, Valtra and Vihtavuori.

After 10 years, thousands of interesting marketing projects exit the company to Avalon.

Opit:
- Kasvuliiketoiminnan johtaminen ja yrittäjyys
- Konseptointi ja liiketoimintasuunnittelu
- Mukana suunnittelutiimissä vastaten strategiasta / taktiikasta yli 1500 projektissa yli 200 yritykselle eri toimialoilla
- Liiketoiminnan kasvattaminen alusta 14 hengen yhtiöksi
- Tutkimusosaaminen
- Markkinoinnin strateginen osaaminen eri toimialoilta
- Mainonnan ja markkinointiviestinnän osaaminen
- Markkinoinnin ja viestinnän kanavat ja välineet
- Markkinoinnin materiaalien tuotanto- ja osto-osaaminen
- Projektitoiminnan prosessien kehittäminen
- Rekrytoinnin konseptit ja henkilöstöjohtaminen
- Osaamisen kehittäminen
- Projektijärjestelmät
- B2B myynnin johtaminen ja suorittaminen
- Toiminnan laadun kehittäminen, laatujärjestelmä
- Palveluiden tuotteistaminen
- Liiketoiminnan myynti

Procut Marketing & Production Oy Ltd

Presenting Snowboarding to big audiences in Finland. MTV3 Jyrki Snowjob hit the center of Major Finnish Cities with a combination of Music, Fashion, Snowboarding, Bands and Parties, never seen before. With the best Finnish and International Snowboarders and bands such as The Rasmus this tour was a part of Launching MTV3's new Jyrki Youth Channel in Finland. In 3 years we took over 21 cities with total +100 000 spectators live on site.

My mission is to lead Upsy Company to be the winning ecommerce sales company in our target markets. 

My strenghts: 
Entrepreneurship skills, strategic business understanding and knowledge in various business areas. Excellence with brands and marketing, development of strategic customer relationship concepts. Excellence in Sales. Skills and power to lead profitable business. Startup development with experience. Good eye of finding new talent.  Resilient, focus oriented, result seeking with common sense.

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