BlendVision

BlendVision is an AI-powered multimedia management solution crafted to help corporate customers optimize content discovery, fostering engagement, and maximizing monetization opportunities. As part of KKCompany Technologies, BlendVision provides a unique combination of cloud streaming and video tech, seamlessly integrating artificial intelligence, advanced data analysis, and customized over-the-top (OTT) solutions to cater to the diverse needs of our clientele spanning Japan, Taiwan, and the broader Asia-Pacific region.

Global Growth | Product Marketer

GoFreight

GoFreight is a web-based operation and management software (SaaS) focuses on accelerating business growth for global Freight Forwarders and NVOCCs. From small and medium sized to enterprises, our software provides a full suite of solutions for forwarders to excel in the fast-paced logistics industry.

As a growth specialist, I led pipeline generation strategies and go-to-market projects in the marketing department and was responsible for the project execution across the US, Canada and Asia regions, increasing marketing-contributed revenue by 148% YoY in 2022. Other key results:

- Software product marketing: Generated 35+ target accounts with USD5,000+ MRR. Boosted inbound adoption rate by 3.4% and lifted product usage by 11%.
- Optimised referral marketing and facilitated 305% QoQ 
- Implemented value proposition over the website and increased 2% inbound conversion
- Advocated the customer-centric & digital experimentation culture across multiple teams.

Growth Lead

Startupbootcamp

Startupbootcamp Australia helps global corporates test and grow in proven-to-be successful innovative approaches. As a growth marketer, I work cross-functionally with design, business analysis, and strategy teams on:
- Customer discovery and development processes; value proposition creation and validation.
- Research, plan and launch digital experimentation to test business assumptions.
- Support execution of the marketing plan. Channels include Facebook paid advertising, email marketing, and other earned media channels.

Growth Hacker

- Co-designed energy product for growth opportunities for SME Business Team.
- Collected and analysed internal and external data for product development.
- Conduct digital audit and designed marketing growth experiments for SME Business website.
- Liaised with both internal and external stakeholders for collaborating opportunities.

Growth Hacker @EnergyAustralia

The Talent Institute Australia

- Undertook sprint workshops and honed growth marketing skills, including experiment design, SEO, SEM, marketing automation and Google Analytics.
- Developed business ideas and utilised Facebook Ads to test on customer and value propositions.
- Adopted Lean Startup mindset -believes in testing, analytics, automation, and the combination of creative marketing and agile iterations.

Growth Hacker Trainee

Metro Trains Melbourne

- Collaborated on the development of a mobile application within a cross functional team.
- Planned and conducted customer discovery, interviews and user behaviour research.

Marketing Intern

Taiwan Parliament

- Organised and managed a series of election campaigns on a scale of 30 to 3000 participants, including youth forum, woman league events, fundraising events, conferences, and cultural performances.
- Planned, supervised and coordinated with 10 staff for campaign delivery on a daily basis.
- Developed and implemented marketing and social media strategies for the Member of Parliament.
- Improved the communication with the legal team, design team, and frontline staff to better understand the competitive landscape.

Marketing & Campaign Strategist 

Dong Shan High School NTU Alumni Association

- Initiated networking platforms for DSHS alumni in NTU and recruited 50 members in 1 month.
- Planned and executed yearly alumni events to enhance connections between members.
- Integrated community resources for new members and current DSHS students.
- Ensured smooth and communication between the Alumni Association and DSHS staffs.

Vice President

NTU Department of History Student Association

- Planned branding strategies, budget and launched campaigns by leading 8 team members.
- Designed and executed new student orientation for more than 120 participants.
- Liaised with internal and external stakeholders for campaign execution.
- Worked closely and collaboratively with other departments in the Student Association and supported their event requests.

Head of Events

Growth marketer with a strong passion for research and experiments. A data-driven problem solver that believes in customer-centric solutions. I have 5 years of experience in growth, marketing strategy, and digital solutions accumulated in SaaS and FMCG industries across Australia, North America, and Asia.

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