Hard Skill Exchange

Founder & CEO

CEO @ Hard Skill Exchange | The Stock Market of Skills

Julia is the CEO and Founder of Hard Skill Exchange, the stock market of skills for go-to-market innovation. 

A CMO by 30, she advanced through the Salesforce ecosystem and launched a “Product Hunt for GTM methodologies” as an intrapreneur, inspiring the creation of HSE.

Today, she leads a network of 20,000+ executives, operators, analysts, and VCs and hosts AI Summits and AI Practice Sessions focused on operationalizing AI-native GTM. 

She holds a master’s degree in linguistics.

Will marketing, sales, and customer success merge into one adaptive GTM architecture or evolve as stronger, more specialized functions?

That question defined HSE's recent AI Practice Sessions, which offered a rare opportunity to observe a product move through every layer of creation, orchestration, and release into the market’s content field.

We examined the emergence of AI-native GTM, where coordinated agents connect sales, marketing, and customer success in continuous execution loops.
Each session demonstrated how adaptive architectures amplify performance, unify workflows, and build revenue systems that learn and scale with every cycle.

At the center of this transformation is the agentic swarm.

A swarm connects every functional agent – sales, marketing, product, and success – into one synchronized motion advancing the product into the market.
It turns what used to be sequential handoffs into a single, coordinated flow of execution.

Julia Nimchinski

Founder / CEO @ HSE | The Innovation Exchange for AI-native GTM

Will marketing, sales, and customer success merge into one adaptive GTM architecture or evolve as stronger, more specialized functions? That question 

Open article: The Agentic Swarm: A New Architecture for How Products Reach the Market  by Julia Nimchinski • 3 min read

The Agentic Swarm: A New Architecture for How Products Reach the Market

“The biggest mistake executives are making today is optimizing for perfection instead of adaptation.

Over 90% of AI implementations fail. Executives and buyers need to recognize they’re entering the casino, and the odds are against them.

Instead of building a project, whether with a vendor or in-house, and chasing that perfect, optimal state, leaders should focus on building systems that can adapt and iterate in real time. What matters most are the feedback loops that drive continuous improvement.

When you follow that rule, when you build for adaptation instead of perfection,  the ROI compounds.

That’s what we see with customers using Swan AI. It’s designed for adaptation, not perfection. Its core is built on feedback loops that make it simple to tell the AI, “Next time you perform this process, do it differently."

It takes that instruction, incorporates it, and evolves itself.”

– Amos Bar-Joseph, CEO, Swan AI

Full recording: https://lnkd.in/d9PB57Zx

Justin Shriber, CEO and Co-Founder at Terret, on agentifying GTM:

“What actually makes a rep great? After spending time with CROs and heads of RevOps, the same three qualities always surface. Great reps build relationships, they build strategy, and they solve problems. Sales is, at its core, a problem-solving business.

So we stepped back and said: if those are the activities that matter, how do we take everything else off their plates so they can focus on what they’re exceptional at? That became the catalyst for agentifying our GTM."

Full recording: https://lnkd.in/d9PB57Zx

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