Yup Chat

Our company has been a pioneering force, transforming the relationship between companies and customers through intelligent tools. I work with the marketing team to direct active prospecting and acquisition strategies.

With an integrated platform offering a wide range of communication channels, including Email, SMS, WhatsApp, Chatbot, Voice, and Omnichannel Platform, we provide the necessary infrastructure for companies to connect effectively with their customers.

At Yup Chat, we are a passionate and committed team dedicated to simplifying and modernizing customer relationships in a digital transformation scenario. As a 100% Brazilian company, we are committed to bringing creative solutions to the national market, driving business, and promoting meaningful connections.

With 6 years of experience, over 1,000 satisfied clients, and 300 million messages sent per month.

Head of Marketing, Communication and Events

Conecta Suite

I work as an Advisor at Conecta Suite, where I am responsible for developing and implementing revenue marketing strategies, improving sales processes, and ensuring excellence in customer service. My work involves creating revenue-focused campaigns, continuously improving sales operations, and retaining and satisfying customers. I use data analysis to guide strategic decisions and promote collaboration between teams to ensure an integrated approach that drives company growth.

Advisor | Revenue

As the leader of the marketing team at Conecta Suite, I work with all areas to identify market opportunities and conduct competitive analyses. My central responsibility is to build the brand image, ensuring it is readily associated with the values and benefits offered.

I define analytical processes to guide the development of offerings that efficiently meet market demands. Additionally, I manage the relationship with clients and collaborators, ensuring a positive experience from the first contact to post-sale support.

I actively participate in the management committee, contributing strategic guidance and crucial decisions to promote customer satisfaction and loyalty. I highlight my leadership in strategic planning initiatives for new media and communication channels, strengthening the brand and providing an exceptional customer experience, resulting in a notable increase in demand generation.

I also lead initiatives aimed at simplifying and ensuring the secure management of corporate Google Workspace users, consolidating Conecta Suite as the preferred choice of more than 100,000 users in Latin America.

Director of Marketing • Inbound, Branding, and Events • CMO

Hubt - Online Menu and Ordering System for Restaurants

Planning and directing strategic campaigns for the Marketing and Customer Success area with a focus on the acquisition journey and customers for the company.

Hubt, a foodtech from Florianópolis dedicated to simplifying the management of bars and restaurants, is revolutionizing the dining experience.

With a free online menu and a complete ordering system, the startup offers a simple and intuitive solution for establishments looking to enhance their digital presence and optimize their operations to focus on what really matters: more sales and revenue.

Unlike traditional options, Hubt represents a significant advance by offering a "do it yourself" approach.

The platform allows establishments to operate without the need for prior technical knowledge or complex training, granting total autonomy to those at the forefront of the business.

Advisor | Marketing, Communication, and Customer Journey

PariPassu

Management of an incredible marketing team committed to the company's objective and purpose. Identify the behavioral profile, virtues and competencies in order to map individual and systemic strengths and development and contribute to the conduction of an appropriate driving plan. Gather data on the company's culture, generic strategy, desired results and team profile to compose the circumstances of development actions.

Planning and development of strategic marketing actions in Brazil and LATAM, inbound marketing, ABM, in-person and online events, development of online courses, brand positioning and internal communication, both online and offline.

Analysis of results and data in line with the company's goals, focusing on lead/customer nurturing, MRR sales increase, ROI management, CAC reduction and churn reduction.

I led the execution of large projects at PariPassu such as the development of more than 15 people in the marketing team (audiovisual creation, Academia PariPassu (course platform), Agrosafety, outbound and inbound projects, growth marketing and online and offline events), personas and ICP, rebranding of the group's brand (PariPassu and Agrosafety), construction of the website and more than 500 contents (blogposts, courses, events and rich content) and restructuring of the brand's tone of voice and communication.

PariPassu believes that the path to safe and quality food is the result of collaborative work by the entire agri-food chain. In this way, it seeks to walk side by side with customers and partners, understanding their demands and providing technology solutions for traceability, recall, quality management and performance indicators. As a result, it leverages results through tools, connecting all links in the supply chain with strategic information for better business management.

Marketing and Communications Coordinator | LATAM

Zurich Airport Brasil

Participation in the construction project of Florianópolis International Airport during the execution of the works until the final delivery and opening. Management, planning, development and execution of social media strategies at Floripa Airport and Boulevard 14/32. Content production, image capture, scripting and video editing. Relationship with the audience, analysis of channels and digital influencers.

Daily monitoring of Floripa Airport and Boulevard 14/32 digital channels, with performance analysis. Conducting publicity campaigns, monitoring demands and supporting strategies with the areas involved: design, programming, content, monitoring, paid traffic management (Google Adwords and Meta Ads) and organic traffic.

Zurich Airport Brasil, a company of the Zurich Airport group, which has 100% of the operation of the airports in Florianópolis, Macaé and Vitória, under concession contracts with a duration of 30 years. It has in its DNA a differentiated vision of airport infrastructure, based on the concept of being more than airports, also positioning itself as places for shopping, sightseeing, leisure and with high potential for sustainable real estate development. All administration and projects, however, maintain as a premise the appreciation of the specificities and culture of the places where the airports are located.

The Zurich Airport Group is currently involved in the operation of 9 airports worldwide. In addition to the Zurich airport, the company concentrates its investments in Latin America, where it operates in the airports of Bogotá, Curaçao, Florianópolis, Vitória, Macaé, Belo Horizonte and in the airports of Iquique and Antofagasta, in Chile. In Belo Horizonte, the Swiss group has been operating the Tancredo Neves International Airport with the CCR and Infraero groups since 2014. In 2019, the company also won the concession to build and operate the second airport in New Delhi, India.

Digital Media Analyst and Social Media Management

mobLee

Responsável por desenvolver e implementar uma estratégia abrangente de SEO e otimização de mecanismos de busca, desde o planejamento inicial até a execução de fases projetadas para melhorar a classificação nos principais motores de busca. O objetivo principal é assegurar um aumento significativo no tráfego orgânico para o site e o blog.

Minhas atribuições envolvem a elaboração de uma lista estratégica de palavras-chave, análise aprofundada das páginas de resultados dos motores de busca (SERPs), criação de conteúdo relevante, otimização completa do site para SEO, alinhamento com a intenção de pesquisa, construção de links relevantes e aprimoramento contínuo, incluindo a atualização regular do conteúdo.

Head de Conteúdo Digital • Especialista em Tráfego Orgânico e SEO

Responsible for creating and developing an SEO and search engine optimization strategy, from the planning process, description and implementation of steps designed to improve the ranking of the main search engines. Positioning to get healthy organic website and blog traffic.

This involves everything from building a keyword list, to analyzing SERPs, creating content, optimizing the web for SEO, optimizing according to search intent, building links to the page, and improving and updating content. .

Production of rich materials, such as ebooks and infographics, conducting analysis to improve strategies and expand the reach of content. Development of nurturing flows to obtain leads/customers and metrics monitoring management.

mobLee was born in 2011 with a clear objective: to bring the benefits of the digital environment to the world of in-person and digital events. It offers event organizers a simple and uncomplicated digital platform, bringing together solutions for online advertising, ticket sales, engagement and business generation with events.

Head of Content and SEO

Uatt?

Creation of the layout of standard packaging, PROCON labels, package inserts, tags, printed and virtual peripheral pieces of campaigns, creation of collections and visual identities, among others. Reference research, layout, image processing, final artwork and prototype assembly.

The Uatt? is the largest creative gifts company in the multi-brand market, it left the garage at Rafael's house for an administrative headquarters with a factory, which includes more than 150 employees, launching more than one product per day, with resale in more than 4 thousand points throughout the Brazil.

Graphic Design and Innovation

Intelbras

Responsible for creating the layout of standard packaging, PROCON labels, package inserts, tags, printed and virtual peripheral parts of campaigns, creation of collections and visual identities, reference research, diagramming, image processing, final artwork and prototype assembly.

Intelbras is a company that for 45 years has been offering innovative solutions in security, networks, communication and energy. Intelbras has certifications such as ISO 14001 at the Headquarters, São José Branch and Manaus, which ensures operational control over its environmental aspects and impacts, and ISO 9001, also at the Headquarters, São José Branch, in Manaus and at the MG Branch ( certified by the BVC). In addition, with more than 3 thousand employees, Intelbras is among the best companies to work for in Brazil.

Interaction and Graphic Design

NSC Communication

Participation in the construction of commercial projects, media plan and assistance to the sales team in sponsorships. Support in the execution of digital strategies and in-person actions on CBN Floripa, Atlântida, Itapema radios.

A brand that endorses the Santa Catarina information and entertainment market. NSC Comunicação renews its commitment to amplify voices and empower communities in Santa Catarina. It is formed by the television station NSC TV, an affiliate of Rede Globo; through the NSC Total news portal, a reference in information on digital platforms; by the newspapers Diário Catarinense, A Notícia, Jornal de Santa Catarina and Hora de Santa Catarina; and by radio stations CBN Floripa, Atlântida, Itapema and CBN Joinville.

The multiple platforms' mission is to bring quality content to the state and to those who, from other corners of the world, follow what happens here. With a versatile and integrated portfolio, NSC also offers the best communication solutions for brands that want to connect with people from Santa Catarina.

Planning and Marketing

Imaginarium Group

Responsible for creating the layout of standard packaging, PROCON labels, package inserts, tags, printed and virtual peripheral parts of campaigns, creation of collections and visual identities, reference research, diagramming, image processing, final artwork and prototype assembly.

Imaginarium belongs to the Uni.co Group and has 250 franchises across the country. We launch around 400 products a year. We won 19 Seals of Excellence in Franchising from ABF. We are a 5-star franchise network, according to the ranking of Pequenas Empresas Grandes Negócios magazine.

Design and Creation

Head of Multichannel Marketing • PUCRS Professor & more ♡ • Speaker • Columnist at Economia SC • Mentor at Awalé and Abstartups • Branding • Design • Communication • Events • Journey and Experience • Management

Go. And put your heart into everything.

With a background in Photography, Design, and Gastronomy, she holds an MBA in Digital Media Marketing and a Master's in Marketing and Corporate Communication, with a specialization in Journalism and Multichannel Marketing. Additionally, she is a consultant for technology companies and a professor at institutions such as PUCRS and UOL EdTech.

Her experience includes over 12 years in the technology market with the development of marketing plans, demand generation, and strategic brand positioning in the B2B2C scenario, as well as market analysis, market studies, organization of online and offline events, customer journey, and the preparation of courses and communication and branding plans. She has worked at companies such as Zurich Airport Brazil, mobLee, Imaginarium, NSC Comunicação, Uatt?, Intelbras, PariPassu, Hubt, Conecta Suite, and Yup.Chat.

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