Albertsons Media Collective

– Led strategic business review and built FY23 strategic initiatives focused on optimizing core business, creating differentiated client value, and multi-year moonshots to drive double digits revenue growth year-over-year.
– Identified new business opportunities (in-store, pharmaceutical, long-tail) and developed growth strategies to drive double digits revenue growth by FY26.
– Oversaw strategic third-party vendor review and contract negotiation to drive incremental joint growth.
– Led M&A screening in partnership with McKinsey and delivered recommendations to executive leadership team.
– Built business strategy function alongside VP of Strategy. Developed key processes and hired core team members.
– Leading team of three direct reports (2 sr. managers, 1 manager) responsible for business strategy, new initiative development, business performance reporting, product commercialization, and market intelligence.

Business Strategy & New Initiatives

VITALIZE Venture Capital

Angel Investor

Cravosity

Company Awards:
– Future 5 of Chicago Tech - BuiltInChicago (Oct 2021)

Head of Product Design:
– Led product strategy and developed holistic social-centered framework to drive product stickiness for key user cohorts and create substantial network effects that led to 650% average weekly user growth over 6 months. 
– Developed complete design system and led full end-to-end UX/UI overhaul for version 2.0 release including home screen social feed, map discovery, search, list creation/management, restaurant detail pages, user profile, filters, and more.
– Oversaw UX research to test, iterate, refine, and implement customer insights into user experience.
– Worked with CEO to identify core customer segments, value propositions, and channels to develop product design strategy, go-to-market strategy, and product roadmap.

Head of Product Design

CVS Health

– Architect and lead for weekly key performance reporting process to segment CFO and leadership team.
– Created and led two highly-received workshops for the broader finance team (1. effective storytelling in reporting, 2. segment business and operating model overview), each with 100+ people in attendance.
– During tenure, served as owner/lead and SME for: segment investor relations reporting, segment quarter-end executive reporting, consolidated segment P&L, consolidated segment initiatives tracking, capital, and strategic cost allocation model.

Sr. Manager, Finance Management Process

– Spearheaded new capital expenditure management process innovations and reporting tools.
– Partnered with Deloitte Consulting to identify, design, prototype, and implement financial system functionality.

Manager, Financial Reporting

Sr. Consultant, Financial Planning & Analysis

Sr. Consultant, Internal Audit

Consultant, Internal Audit

Ignite Creative Strategy

– Creative and consulting agency specializing in brand strategy, digital marketing, and design (motion, web & digital, UX).
– Successfully delivered projects for 3 clients and achieved $18K+ in sales in the first operating year.
– Served as principal agency for the successful launch campaign (promotional videos/commercial, email marketing, user onboarding materials, web design and development) of a food-tech start-up.
– Built a project team consisting of 2 graphic designers, 1 motion designer, 1 front-end web developer, and 1 videographer.

Founder / President

Revieve

– Go-to-market strategy consultant for AI powered nutrition recommendation engine.
– Sourced and performed expert interviews to determine product-market fit and evaluate strategic partners.
– Helped evaluate market entry strategies (direct to consumer vs. corporate partnership).
– Researched and prepared executive reporting on: market size, competitors, potential strategic partners, potential sales channels.
– Compiled a proprietary database of 123 nutritional supplements to feed an AI recommendation engine

Product Strategy Consultant

– Engagement team member for number of fraud investigation, anti-money laundering, business interruption modeling, risk mitigation, and M&A projects.

Consultant, Forensic & Integrity Services

I lead a business strategy team at Albertsons Media Collective that builds and executes strategic initiatives that strengthen our competitive advantage, deepen the value we provide clients, and optimize the levers of growth. 

I am also the Head of Product Design at Cravosity, a social discovery platform for casual food lovers. I oversee the product design strategy and the UX/UI design for the app, which has achieved 650% average weekly user growth over 6 months thanks to our social-centered strategy. 

I have a background in accounting and finance, and I am a CPA and an angel investor. Previously, I led a financial planning and reporting function at CVS Health responsible for driving weekly and monthly business reviews.

I have a Kellogg MBA in Entrepreneurship and Innovation, and a passion for combining my analytical, strategic, and creative skills to deliver valuable outcomes for organizations and customers.

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