Monks

Associate Director, Data & Digital Experience EMEA

Practice Lead, Data Strategy & Digital Experience EMEA

IHM Business School

Professor Data Storytelling & Visualisation

Product Experience:
- Developed multi-channel messaging journeys based on user behavior data analysis using email, in-app chat, and in-app messaging platforms for 10+ products.
- Developed product experience improvements based on business needs and customer research that increased the onboarding conversion rate with 10%
- Implemented a high-conversion cart abandonment that was converting at 70% (making between 5-10K USD/week in peak moments)
- Implemented nurturing and activation email flows for trial accounts, free accounts, paid subscriptions fuelled by user research and data captured through the onboarding process and product usage that increased our onboarding and course start rates with 20%
- Improved course and lesson completion rates by 50% through research and experimentation with UX issues together with my direct manager.

Content Production:
- delivered end-to-end course building, QA and course launch for 50+ courses, including multi-course programs (minidegrees) - Product Marketing Minidegree, Digital Marketing Minidegree and Ecommerce Marketing Minidegree.
- Using user research data, improved the content for 11 minidegrees and 50+ existing courses, including content updates, UX&UI improvements and archiving.

Customer Support:
- Built end-to-end processes and workflow for the customer support team, while directly managing the day-to-day operations and the CS Manager, including: troubleshooting documentation, standard operating processes, macros, bug reports and content issues, user data collection and intercom chats coding. Successfully moved the customer satisfaction score from 91.6% to 97% in just 5 months.

Product Marketing and Launches: Product Marketing Minidegree, Playbook Community (1st product of the day on Product Hunt) and 30+ ecommerce marketing courses.
Covered the full process from product building, QA, product launch, marketing, messaging, positioning, social media, email marketing and strategy.

Growth Product Manager

Independent Consultancy

Marketing Consultant

Omniconvert

During my tenure at Omniconvert I played 4 different roles in just 2 years (Product owner, Product evangelist, fullstack manager and marketer, and Growth Manager).

I learned a ton about historical data analysis, conversion optimization, talked and consulted >300 prospects (ecommerce brands) learned what's not working in their retention programs and built bespoke solutions to help them increase their customer engagement and lifetime value.

Through my work I've helped :
- gather 2000 early adopters for Reveal by Omniconvert
- evangelized the CVO category
- increased the brand awareness & educated the market about CLV
- ran an ecommerce podcast & an eCommerce events with over 4000 attendees
- helped the CEO build the CVO academy and taught a course about RFM Segmentation

Head of Growth & Product

Musicinfo

Digital Marketing Specialist

Cluster CS

Product Owner

World Phoning Group Ltd.

Director of Business Development

Business Development Executive

Enterprise strategist specializing in AI, product, digital experience, and organizational clarity. 
Known for saying what others won’t.

You asked for it, you got it! the latest episode of Standard Deviation Podcast features an approx 40mins rant, where Simo Ahava and I are talking sGTM, click identifiers, iOS26, LLM & SQL, and much more, with no guest to help us save face 😂
Listen in for our unfiltered take on the state of the industry, a couple of big event announcements, and the usual dose of Balkan & Scandinavian reality.

1. Catch us at MeasureSummit where I will be giving my sorta known talk about Data + SEO + CRO = Love, for the last time. Me and Krasimir Bambalov started our journey with Measure Summit talking about how to use NLP to open your mind to different data sources that leads to better understanding of market and customer. But, we both moved on to greater things so it's only fair to finalize that chapter where we started, at Measure Summit. ALSO, Simo Ahava and Jeff Sauer are doing a fireside chat, so you definitely don't want to miss that. Access for the event is free, and it's virtual!

2. We are Analytics Summit Hamburg in November for the very first (and last) live podcast recording with an audience and we are looking forward to having everyone at the event, as part of our podcast which we will also release on all podcasting platforms afterwards. Can't wait to see you all!

NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of this month. The 15% discount will be applied automatically at checkout and it doesn't work together with another discount code, like the one we give out in podcast. Simmer

Episode is live everywhere, including Youtube! Enjoy x

Juliana J.

Cloud Director, Data Science @ Jellyfish | Data Storytelling & Visualisation Professor

New podcast episode coming up this weekend. 🤞 so you have something fun to listen to on your way back home from MeasureCamp London.

Standard Deviation Podcast

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