Hinshaw & Culbertson LLP

Digital Marketing Communications & PR Specialist

Vende Digital

● Managed implementation, tracking, and optimization of digital marketing campaigns for 8 B2B clients 
● Led the strategy for advertisements and social media messaging, creative, audiences, and blog posts 
● Created monthly content plans and strategized marketing tactics for multiple B2B clients
● Wrote engaging social media and ad copy for each client
● Collaborated and analyzed marketing tactic performance for each client

Campaign Manager

Thomson Reuters

● Wrote engaging text copy for marketing emails, social media posts, and advertisements
● Analyzed web page traffic and product promotions to optimize the digital customer experience
● Generated links in Hive9 and Adobe Analytics to track customer engagement across campaigns
● Created paid search and website banner advertisements to increase product conversions

Campaign Planning Marketing Intern

University of Wisconsin-River Falls

● Managed all social media content for the Marketing Communications, Communication Studies, and Journalism programs
● Interviewed alumni and students to make articles, TikToks, and content about their experience
● Composed a strategy to engage current students and market to prospective students
● Crafted graphics, messaging, and content to each specific program and social media platform
● Analyzed key performance data to further optimize branding and a marketing strategy
● Collaborated with students and university departments to create an engaging digital presence

Social Media Marketing Intern

● Redesigned the On24 national webcast template to optimize branding and engagement metrics 
● Examined clickthrough engagement rates in Eloqua, Tableau, Salesforce, and On24 Reporting
● Attained a webcast with a 56% attendee conversion rate, 14% higher than the annual average
● Implemented email call to actions and my newly branded template design to 60 webcasts 
● Collaborated with over 45 upscale venues in leading the planning of sales events 
● Delivered A/B testing for an email subject line I wrote that increased clickthrough rates by 24%
● Optimized marketing content to tailor it effectively to events across new product campaigns

Demand Generation Marketing Intern

Taplio

Juliana Pundsack's Linkedin Analytics

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Taplio

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Juliana Pundsack's Linkedin Analytics