Juliana Casale's Linkedin Analytics

Hi! I’m the founder of Balloon, a Toronto-based sparkling water brand that I launched in early 2024. I’m having a blast figuring out how the CPG space works. Even if the brand flops, I am learning so much along the way. One day I would love to work on the fizz biz full time, but I have a ways to go before I can give myself a paycheck so I’m a copywriter/content marketer by day 😁. Okay, back to the career stuff: Once upon a time in Arlington, Massachusetts, a little girl dreamed of becoming a marketing thought leader. Hahaha. Can you imagine? No, I wanted to be a bridal shop owner. Like many people, I stumbled into marketing early in my career. It’s a hard gig for many reasons, but I keep doing it because it’s about people - who they are, what they think, what they need and how to give it to them. Marketing is also about words, and as an English major I am really into those. If you’re looking for someone who can growth hack, eat spreadsheets for breakfast and gain your business thousands of followers in a month, you are reading the wrong profile. I have 13+ years of experience working across a variety of marketing platforms with a focus on boosting site traffic organically, leading visitors down the sales funnel in a thoughtful way, creating optimized (but human-friendly) content, and maximizing retention opportunities through product marketing. I'm laser focused on the customer experience, dedicated to building mutually beneficial relationships between sales, product, partnerships and customer success - and I know how to get shit done. Skills: - Marketing strategy - Copywriting (case studies, newsletters, blog posts, interviews) - Content promotion (social media, email) - Sales enablement (acquisition and retention/upselling) - Co-marketing + business development - Building customer communities - Event management - Social media - Video production - Creative direction - Website design - CRO Public speaking: - Guest speaker at Woodbury University's Coms 360 Media Professions class, September 2021 - Member of Shine Speaker Bootcamp class of September 2019; see attached video - “Customer-Centric Marketing Campaign Design” MBA guest speaker at Babson and social media/content marketing at Fisher College, both in October 2018 - Guest speaker on digital media at Emerson, April 2018 - Guest speaker on adtech at Northeastern, October 2016