Mynewsdesk

> Implemented ways of working and meeting structures to make the marketing department more aligned and agile
> Hired and managed a team of experts to handle content, performance and operations
> Was a key part of setting OKRs for the marketing team
> Streamlined and improved data quality and integration of Hubspot and Salesforce
> Launched product-led initiatives like an interactive demo and a free report, in close collaboration with the product team
> Collaborated with Sales to build target lists and start 1-to-many ABM campaigns
> Increased traffic to lead conversion by over 2x from January to June
> Lead/Deal conversion rate improved by ca. 20% from January to June
> Number of hand-raiser MQLs increased by ca. 50% from Q4/23 compared to Q2/24
> 58% of revenue generated from inbound in H1/2024

Head of Growth

Heylink

> Implemented structures to improve transparency and efficiency for the management team
> Facilitated a workshop to define company vision
> Helped establish company values and culture and bring them to life
> Was a key part of recruiting for growth, sales and product teams
> Collaborated in the development of the sales process and the CRM implementation of that
> Worked closely with Founders and CS on the pricing strategy
> Worked closely wit Product and CS on the trial and upgrade strategy
> Kick-started a PLG strategy that drove over 2000 sign ups in 9 months
> PLG and Inbound activities accounted for 25% of revenue acquired during my tenancy
> Grew engagement on website by 82% in 9 months
> Organic sessions increased by 57% in that same period

Techstars

> Advised multiple early stage tech startups on GTM strategy
> Lead-mentor for an HR-tech startup, advising on GTM, pitch deck, sales process

Mentor

Pavilion

Pavilion is a private membership organisation for commercial growth operators, where members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Apply to join here: https://bit.ly/joinpavilion

Co-Chapter Head - Copenhagen Chapter

Uizard Technologies

>Created a product-led marketing vision and strategy that led to 30% more sign ups on Q1 2022 compared to Q4 2021
>Recruited and on-boarded a marketing team of top global talent
>Implemented a brand awareness strategy that improved brand searches by 21% and organic traffic by 68% on Q1 2022 compared to Q4 2021
>Aligned different funnel stage initiatives with commercial team (Partnerships, CX, Community)

Head Of Marketing

Onomondo

>Created and implemented a lead generation strategy
>Planned and implemented Hubspot together with Sales and CS team
>Managed all aspects of Marketing Operations, including automation and CRM
>Aligned with Sales on an ongoing basis to ensure a constant influx of high quality MQLs
>Generated 13% of all leads and 22% of all POCs and Won deals from Inbound 
>Inbound to revenue conversion rate was 2.7% - twice as high as Outbound to revenue

Digital Marketing Manager

TechBBQ

>Established processes and structure within TechBBQ's Marketing department
>Created a strategy that drove over 60% community growth 
>Boosted ticket sales by over 120% (compared to same period on the previous year) through a strong marketing and ticketing strategy
>Coordinated the creation of two new sub brands and marketing strategy for two new events within the TechBBQ umbrella: 
   - Startup Capital - a virtual matchmaking event for 50 global investors and 50 Nordic startups, from concept to execution in 6 weeks; in partnership with DanBan, Danske Bank and Sillicon Valley Bank
   - TechBBQ Digital - an online version of our main conference

Hack the Crisis DK

• Co-organised the biggest online hackathon in Denmark, with over 650 participants, focused on developing prototype solutions to key challenges originated by the COVID-19 crisis
• Managed marketing and communications before, during and after the event

Co-Organizer

The Global Hack

European Commission

Co-Organizer - #EUvsVirus

No fluff growth strategist ✔️ | Taking B2B SaaS startups from 0 to 🚀 | My heart beats faster for data and croissants 🥐 | Sea creature 🌊

👋 Hi, I'm Juliana! 

I am a Brazilian marketing professional and over the past 13 years, I’ve been spreading samba and bossa nova across marketing departments in Brazil, the UK and Denmark.

I strategise like Pelé did when scoring incredible goals and plan marketing campaigns like Oscar Niemeyer planned Brasilia - creatively, beautifully and effectively. My operations solutions are as elegant as Gisele Bündchen and my team management skills are smooth and strong like Brazilian coffee. I build teams that are as flexible and resourceful as Capoeira players, and handle priorities like Ayrton Senna handled the pole position on rainy days.

Drop me a line if you want to talk about demand gen, data driven marketing strategy and marketing operations in startups. 🚀

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