Stella Startups

Fractional marketing lead for early-stage startups, taking them from audit and roadmap through to strategy, execution, and growth. Build brand foundations, define positioning and messaging, and lead full-spectrum marketing including content, SEO, social, email, PR, lead generation, events, CRM, reporting, and more. Whatever’s needed to help small teams gain traction and scale.

Startup Marketing Manager

SafetyCulture

Built SafetyCulture’s first community and partner marketing functions from the ground up. Led customer advocacy, community programs, and thought leadership content, including launching an online customer community and growing it to 1,300+ members. Launched the company’s first global partner program, reaching $1M ARR in its first year, and worked on category design strategy.

Senior Marketing Manager, Community & Partnerships 

Owned regional marketing across APAC, partnering with sales to align on strategy, build pipeline, and drive revenue. Created and launched SafetyCulture Certified, growing to 2,000+ graduates with an NPS of +80. Led the annual flagship customer event and a full brand refresh, including a complete logo rollout in two weeks.

Regional Marketing Manager, Asia-Pacific

LinkedIn

Planned and executed B2B marketing campaigns across APAC to support sales and drive adoption in key segments. Partnered with product, brand, and field teams to localise global programs and launch new initiatives. Also led regional culture and social impact projects.

Associate Field Marketing Manager, Asia-Pacific

Delivered B2B marketing programs across Australia and New Zealand, working with sales to build pipeline and drive adoption. Led flagship events such as Talent Connect Sydney (NPS +74) and collaborated across regional and global teams to localise and scale campaigns.

Field Marketing Specialist, Australia & NZ

American Express

Led regional B2B marketing for the Global Client Group, supporting retention and growth of Amex’s largest global accounts. Delivered the first GCG card member email campaign across 7 countries and 4 languages, and globalised the quarterly newsletter, achieving industry-leading engagement.

Customer Marketing Analyst, Asia-Pacific

Supported marketing for the Global Client Group across EMEA, focused on retention and growth of Amex’s largest global customers. Delivered a global competitor analysis to refresh the value proposition, improved the NPS survey process adopted by senior leadership, and ran high-impact client events with 100% approval ratings.

Customer Marketing Executive, Europe, Middle East, Africa

MercerBell

Highlights:
• Managed three of the agency’s largest accounts, serving as a key liaison between agency staff, client marketing teams and outsourced vendors. 
• Built positive relationships with clients, gathered competitive intelligence and assisted in business-development initiatives. 
• Defined client requirements and project parameters and guided teams in the development and delivery of campaigns. 
• Worked on two successful pitch presentations for new business (Amex, Qantas).

Client portfolio: 
- Toyota Financial Services 
- Toyota Insurance 
- Toyota Fleet Management

Account Executive

Nielsen

Highlights:
• Gained valuable insight and knowledge of media research and panel management for TV ratings.
• Consistent top panel recruiter for the duration of the entry-level role.
• Trained staff on new call types such as repairs, quality control, and convergence.

Panel Quality Control Interviewer (Casual)

Jungleboys

Highlights:
• Gained insight and understanding into how to market an organisation through social media. 
• Conducted in-depth research and analysis into how Jungleboys could enhance their social media presence, and presented these back to the CEO and founder.

Social Media Marketing (Intern)

Helping Aussie and Kiwi startups make sense of marketing and grow.

I’ve done brand. I’ve done content. I’ve built campaigns from scratch, listened so closely to customers they’ve become mates, and run more successful events than I’ve had birthdays. I’ve helped early-stage startups tell their story, and global teams launch new brands and categories. I love coming up with fresh ideas, but I always come back to timeless marketing principles that actually work. I’m a creative thinker with a strategic brain. A B2B SaaS marketer who loves an acronym, has worked across PLG, SLG, AI and GPT, and now needs to WTU (wrap this up), so here’s the rest of my experience:

Taplio

Julian Nicholls's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Julian Nicholls's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Julian Nicholls's Linkedin Analytics